Director of Marketing

2 months ago

El Cajon, United States Graphic Business Solutions Inc Full time
Job DescriptionJob DescriptionDescription:

Job Description:

The Director of Marketing is responsible for developing, implementing, and overseeing the organization's marketing strategies to promote its brand, products, and services. This role leads the marketing team, aligns marketing initiatives with business goals, and drives growth through innovative and data-driven marketing approaches.


We're looking for a creative and forward-thinking marketing leader to help shape our future. This person will bring fresh ideas and a new vision to our marketing efforts, guiding us toward exciting opportunities. They'll have the skills to develop innovative strategies across various channels, from digital platforms to traditional media, while nurturing a talented team. Our ideal candidate will be passionate about building and improving, able to see the big picture while also diving into the details when needed. They'll collaborate closely with other departments and the President of the company to ensure our marketing not only reflects us but also elevates our company's goals. With a blend of strategic thinking and practical know-how, this leader will help elevate our marketing and build an amazing team.Requirements:

Key Responsibilities:

1. Strategic Leadership:

  • Develop and execute comprehensive marketing strategies aligned with company goals
  • Lead the creation of annual and long-term marketing plans
  • Collaborate with executive leadership to shape the company's vision and direction


2. Team Management:

  • Lead, mentor, and develop a high-performing marketing team
  • Recruit, train, and retain top marketing talent
  • Set clear objectives and key performance indicators (KPIs) for team members


3. Brand Management:

  • Oversee and evolve the company's brand strategy and identity
  • Ensure consistent brand messaging across all channels and touchpoints
  • Monitor and protect the company's reputation


4. Marketing Campaigns:

  • Plan, develop, and execute multi-channel marketing campaigns
  • Oversee content creation, including advertising, promotional materials, and digital content
  • Manage the marketing budget and allocate resources effectively


5. Digital Marketing:

  • Lead digital marketing initiatives, including SEO, email marketing, paid advertising, and social media
  • Oversee the company's website communication and language to the customer
  • Ability to strategize and execute with digital agency partners
  • Implement influencer marketing initiatives to expand brand reach and credibility


6. Strategic Partner Management:

  • Create and oversee customer segmentation strategies to enable targeted marketing campaigns
  • Collaborate with the sales team to develop and execute account-based marketing (ABM) strategies for key accounts
  • Develop and manage a partner marketing program to leverage channel partnerships for mutual growth


7. Traditional Marketing

  • Develop and execute traditional marketing strategies, including print, press releases, podcasts, and other advertising
  • Plan and oversee the company's participation in trade shows and industry events
  • Integrate traditional marketing efforts with digital strategies for a cohesive marketing approach


8. Marketing Budget Management

  • Develop and propose the annual marketing budget aligned with company goals and growth targets
  • Allocate budget resources across various marketing channels and initiatives based on strategic priorities
  • Analyze return on investment (ROI) for different marketing activities to inform future budget decisions


9. Communication and Team Collaboration

  • Foster strong relationships with leaders across all departments to align marketing efforts with overall business objectives
  • Establish and maintain clear communication channels between the marketing team and other departments



Skills and Abilities

  • Proven ability to manage and lead a team
  • Ability to craft and articulate a compelling, forward-thinking vision
  • Proven track record of developing and executing successful marketing strategies
  • Strong analytical and problem-solving skills
  • Excellent communication and presentation abilities
  • Experience with marketing technologies and data analysis tools
  • Strategic thinker with the ability to execute tactically


Education & Experience: Typically requires a Bachelor’s degree in a relevant field and 7+ years of marketing experience in eCommerce or similar industry.

Location: This is an in-office position based in El Cajon, CA.

Travel: Up to ~ 15%

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