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Marketing Paid Search Specialist
2 months ago
Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands. We’re looking to hire a Marketing Specialist (Google Ads) for a Fortune 500 consumer products client. Company culture has a commitment to professional development empowers employees to excel, and our open communication channels ensure everyone feels valued and heard.
You’ll join the Social Media team to research YouTube analytics and assist senior media buyers in campaign setup within the Google Ads platform. You’ll be trained to define campaign targeting parameters, managing keyword lists, uploading creative assets, crafting compelling ad copy, and executing A/B testing plans as outlined by the management team.
platform. This contract goes until 12/22/24 + extension. The team is located in El Sugundo, CA, and is on-site 4-days per week.
Marketing Specialist (Google Ads) Responsibilities:
- Conduct Competitive and Market Research: Continuously monitor competitor activity and identify relevant macro trends to inform campaign optimization recommendations.
- Implement Real-Time Performance Optimization: Leverage data insights to make adjustments to campaigns in real-time, ensuring optimal channel performance and media efficiency.
- Foster Integrated Marketing Collaboration: Collaborate effectively with cross-functional Integrated Marketing Communication (IMC) teams to develop and execute high-performing YouTube paid media campaigns
- Support Senior Media Partner Campaign Management: Contribute to Brand Reporting: Assist Senior Media Partners in compiling and presenting weekly performance reports for each brand during designated reporting calls.
Marketing Specialist (Google Ads) Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a demonstrably relevant field is preferred.
- A minimum of 1-2 years of overall experience is required
- A comprehensive understanding Google Ads
- Knowledge of SEO best practices, keyword research methodologies, and content optimization techniques is required.
- Strong proficiency in Microsoft Excel reporting functionalities, including advanced calculations and pivot table creation, is essential.
Perks & Benefits:
- Medical, Dental, and Vision Insurance
- Life Insurance
- 401k Program
- Commuter Benefit
- eLearning
- Education Reimbursement
- Ongoing Training & Development
- *To qualify for our benefits package, you must work over 30 hours per week and the length of assignment must be a minimum of 10 weeks.
To learn more about this Marketing Specialist (Google Ads) opportunity, apply now. Our recruitment team will be in touch, guide you through the interview process, and advocate on your behalf.
This position has an application deadline of September 30, 2024.
