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Head of Product Marketing

5 months ago

Chicago, United States LogicGate Full time

LogicGate was founded with a rebellious spirit and lofty objective: to build a modern risk management platform that helps our customers grow by transforming business risks into opportunities. Since our founding in 2015, we've secured more than $156M in four funding series to help us grow into the company we are today, but we're not done yet. LogicGate continues to push to lead the GRC category with our flexible and no-code risk management solution.

We are an outcomes-first company. Our success comes from our high-performing teams, so we give you flexibility to work from where you are. You'll have the option to be fully remote, work from our headquarters in Chicago, or hybrid, unless the role has specific requirements.

Risk is a team sport, and the strongest teams are made up of diverse talent. We've worked hard to create an environment where everyone feels safe bringing their most authentic self to work. We are committed to fostering and maintaining an inclusive work environment where all employees' views and backgrounds are celebrated, their thoughts matter and everyone feels safe to bring their authentic selves to work.

Our Company core values of Be as One, Do the Right Thing, Embrace Curiosity, Own It, Empower Customers, and Raise the Bar guide everything we do - with our customers, our employees, and all we interact with.

We are proud to have been included as a top workplace by Built In, Crain's Chicago Business, and the Chicago Tribune.

**About the role**

As LogicGate's Head of Product Marketing, you will lead a team of product marketing professionals and play a key role in LogicGate's growth and industry leadership. If you're passionate about understanding buyers and telling interesting, compelling, and relevant product stories, we'd love to talk with you

You'll report to our CMO and represent the voice of our customers and the market, drive adoption of our offerings through product launches and go to market strategy development, and partner with our sales, alliances, and customer teams to drive customer growth and retention. To thrive in this role, you'll need to become an expert in our industry landscape, and be super effective at building go to market strategies-translating product features and benefits into materials that move our sales, customers, and LogicGate brand forward.

You and your team will help create go to market strategies to drive interest and preference for our platform; deliver high-value content that attracts, engages, and educates prospects, customers, and industry leaders, as well as high-impact materials and insights to help internal teams understand and properly position LogicGate and our offerings in the market.

**How you'll spend your time**:

- Team leadership - Build and manage a high-performing product marketing team providing guidance, coaching, and mentorship. Set clear goals that map to the organization's and marketing's priorities and objectives and manage the team to accomplish them.
- Product strategy & planning - collaborate with product management to shape product roadmaps, prioritize feature and launch planning.
- Messaging & positioning - conduct market research to identify customer needs and develop value propositions and messaging frameworks that differentiate LGs products. Own the development of product-specific marketing materials, including whitepapers, case studies, webinars, data sheets, product briefs, blogs, battle cards, etc.
- GTM - Create and execute the plans for new product and feature launches.
- Sales enablement - Develop sales tools/training materials and deliver training to all relevant teams.
- Marketing campaigns - Collaborate with the marketing team to develop messaging, campaign strategies, and target audience helping them execute more impactful campaigns.
- Technology/integrations - Develop the messaging and content for integration partners.

**We get excited about you if you have**:

- 7+ years of experience in product marketing or product management in a B2B SaaS environment, preferably in the GRC, Cybersecurity, Compliance, RegTech or related industries
- Excellent communication skills - both written and verbal. We'll ask to see samples of your writing as part of the interview process
- The ability to coordinate complex projects, such as product launches and go to market planning
- Experience leading a team or have done a lot of "leadership by influence"
- You're a natural storyteller and understand the interplay of words and visuals to simplify and articulate complex concepts
- A passion for working with sales teams, product teams, and other marketers
- Bonus points - you understand the needs of our buyers, especially information security, risk management, and compliance professionals

**Total Rewards**

Our Total Rewards Package is designed to support you both at work and outside of it. In addition to offering competitive salary, variable compensation (bonus), equity and health and wellness benefits, we are proud to offer gen