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Social Media Relations Associate
2 months ago
Work is Sweet
'Quality without Compromise' is not just a motto at See's Candies. It is the most important ingredient in our recipe for success. See's Candies has been in business since 1921 and maintains a reputation for producing the highest quality candy and providing superior customer service.
See's is a leader in the confectionary industry with over 250 retail shops across the USA. We are seeking friendly, enthusiastic individuals who are passionate about providing great customer service.
Job Description Summary:
Effectively represent the See’s Brand and communicate with existing and potential customers through See’s social media platforms. Leverage creative, strategic and analytical skills to solve seasonal and ongoing business challenges through social media. Grow audience and engagement numbers through community and content engagement is the key focus of this role. The Social Media Engagement Marketing Associate is a self-starter who is passionate about social media and creating sweet social content that builds strong relationships with See’s customers.
**Job Description**:
- Co-own social media content calendar from ideation to execution with input from Marketing Manager.
- Use social listening and publishing tools to publish content, identify influencers and opportunities, monitor and engage in conversation and manage assets as well as other content.
- Strengthen relationship with our online community by responding promptly to questions and comments as the See’s brand, using proper tone and voice across all social media channels and in social direct messages. Work with Customer Care team as needed in relation to customer service-related engagements on social channels.
- Drive growth hacking in the community and audience by engaging with relevant hashtags and executing new engagement strategies.
- Manage Twitter Parties and other engagement-driving initiatives.
- Internal leader of social creative best practices.
- Research and identify new technology and innovation appropriate for See’s in the ever-evolving digital trends on Facebook, Twitter, Instagram, Pinterest, TikTok and any emerging platforms.
- Make strategic recommendations to pivot campaigns as needed.
- rack analytics to establish key success patterns and target demographics.
- Prepare reports that detail key metrics and make recommendations on strategy pivots based on findings.
- Assists team with influencer strategy and cultivation.
- Seek out and coordinate celebrity gifting opportunities.
- Embrace and express See’s company and brand values.
- Performs special projects as assigned by management.
- Responsible for identifying opportunities to enhance technology and innovation that will improve departmental effectiveness.
- All See’s staff must be committed to the company’s core principles and workplace values, including diversity and inclusion.
CORE CAPABILITIES:
- Exceptional verbal, written, and interpersonal communication skills- Master of social media best practices- Possess a creative eye for aesthetics- Self-starter and resourceful problem-solver- Social media curiosity and an affinity for popular culture and content- Basic understanding of social media analytics- Relationship management, both internal and external- Strong customer-facing communication- Ability to work in a fast paced, always-on social media environment while being detail-oriented- Project management- Ability to make effective and efficient time management decisions- Prepare and assess success of programs against Key Performance Indicators (KPIs)
MINIMUM QUALIFICATIONS:
- One to three years of hands-on B2C social media community management experience.- Salesforce Social Studio and Curalate experience a plus.- Strong analytic and problem-solving skills; detail-oriented mind-set. Ability to manage multiple projects and priorities.- Bachelor degree in Marketing or related field required; equivalent related work experience may be considered in lieu of degree.- Proven ability to learn new technologies quickly and manage change efficiently, proactively and in a positive manner.
- See's is an EOE_
- See’s will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable local, state or federal law (including San Francisco Ordinance #131192 and Los Angeles Municipal Code 189.00)._
