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Social Media Manager
2 months ago
Your Role
As the Social Community Manager, you will play the pivotal role in developing our Pomelo community across social media. You will help represent our brand on Instagram, Tiktok, Facebook, Reddit, X & YouTube - ensuring we are responding well to comments in our own feed, passing off support issues to support, but primarily working to find opportunities to broaden our connections to groups of Filipinos, across the web.
You should be a social-native connector, with experience being embedded in online communities, who lives in the platforms and dives into the comments, familiar with both the creator and management tools that help content fly. The ideal candidate is an excellent social strategist - one that creates robust ‘marketing engines’ that scale to different markets and audiences as the product and company expands.
This position will be part of the founding group of marketers that will help build and grow the brand.
Responsibilities:
Content Creation and Curation:
Develop and execute a comprehensive social media content plan that resonates with Filipinos, especially senders and receivers of money remittance.
Collaborate with content creators and influencers to generate authentic and relatable content. Help to source and secure relevant influencers for our campaigns, events, and partnership program.
Community Engagement:
Manage communities across all social media platforms. Represent Pomelo as a brand ambassador by embodying the voice, tone, and mission of the company.
Engage with social media followers, respond to comments and messages, and foster a positive, supportive, and inclusive online community.
Monitor and analyze community feedback, identifying opportunities for engagement and improvement.
Address any cultural sensitivities and ensure respectful and accurate representation of different cultures and audience segments.
Strategy and Planning:
Develop and implement a holistic, year-round social media strategy to nurture community engagement, and grow brand recognition, loyalty, and love. Create campaigns that celebrate events and topics relevant to our target segments.
Collaborate with cross-functional teams to align social media strategies with overall product, engineering, and brand goals and objectives.
Conduct market research and social listening to stay updated on cultural trends and insights, adapting strategies accordingly.
Analytics and Reporting:
Track and analyze key social media metrics to measure the success of content and campaigns.
Prepare and share regular reports on social media performance, providing insights and recommendations for optimization.
Collaboration:
Work closely with the product, engineering, content, design, and marketing teams to ensure cohesive and consistent messaging across all platforms.
Collaborate with Business Development and Community to ideate on, promote, and activate our partnership programs.
Partner with community organizations, cultural groups, and influencers to amplify diverse voices and stories.
Required Qualifications
Proven experience as a Social Media Manager or similar role, preferably in the fintech or financial services industry.
Strong track record of building, connecting and nurturing online cultural, ethnic, and immigrant/expat communities, with demonstrated impact on business outcomes.
Excellent writing and editing skills, with a keen eye for detail and grammar.
Strong understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and their respective audiences.
Proficiency in social media management tools (Hootsuite, Buffer, etc.) and analytics tools (Google Analytics, social media insights, etc.).
Creative thinker with the ability to generate innovative ideas and stay on trends to help keep the content relevant.
Excellent time management and organizational skills, with the ability to manage multiple projects simultaneously.
Strong communication and collaboration skills, with the ability to work effectively in a team environment, and independently in a fast-paced environment.
Degree, certificate, or study in communications, visual arts, marketing, or media studies preferred but not required.
Passion for providing first-class customer support (you want every Pomelo cardholder to be happy) and building vibrant and active customer communities.
Thrives as a self-starter that operates well in ambiguity and prefers to help define paths versus following them.
Nice to Haves
Fintech and startup experience
Knowledge of and experience with multicultural, multilingual, and multinational audiences. Specifically for top money remittance senders and receivers (Filipino, Mexican, Indian, etc.) would be extremely helpful.
Experience in social content creation themselves.
Experience in customer-facing roles
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