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Digital Performance Marketing Specialist

3 months ago

Austin, United States UPLIFT Desk Full time

UPLIFT Desk is hiring a Digital Performance Marketing Specialist to drive digital acquisition and retention marketing within Meta (Facebook, Instagram), LinkedIn, Reddit, and X (Twitter). You will be responsible for managing and optimizing paid digital campaigns to maximize ROI and achieve business objectives on behalf of our growing brand and established presence online. The role is ideal for someone who is experienced, proactive, data driven with a creative eye, a great communicator and willing to go the extra mile.

**Required Qualifications**
- 3 - 5 years of experience guiding, managing, analyzing & optimizing performance marketing channels against return on ad spend goals.
- Experience managing performance marketing budgets across major digital platforms including Meta (Facebook, Instagram), LinkedIn, Reddit, and X (Twitter).
- Spreadsheet mastery of pivot tables and performance trend graphs. Ability to import and export data between platforms such as Google Ads, CRM software, analytics tools, and Facebook Ads.
- Experience drafting creative briefs grounded in ad performance data and customer-centric marketing strategies, and partnering with design teams to execute and regularly review creative performance.
- Fantastic team player to execute in a fast paced environment with proven ability to multitask and prioritize initiatives.
- Growth-driven mindset with demonstrated proficiency in new customer acquisition tactics.

**Preferred Qualifications**
- Aptitude for decoding customer purchasing behaviors.
- Relevant experience in eCommerce, preferably within Consumer Packaged Goods.
- Natural affinity for digital and comfortable working with creative, content & web development teams.
- Friendly, professional manner with partners, team members & customers, both verbally over the phone and via written communication.
- Passion for solving problems with ideas.

**What You’ll Do**
- Lead digital performance marketing on platforms like Meta, LinkedIn, Reddit and Twitter, focused on customer acquisition and repurchase.
- Partner day to day with a campaign marketing lead and search specialist to execute, analyze and optimize performance of our holistic paid campaigns.
- Support an agile marketing process by leading rapid experimentation of new channels, campaigns, creative and incentives to build scalable solutions.
- Develop & deliver effective ways to reach our audience and improve our marketing efficiency.
- Collaborate with marketing functions to drive a great online customer experience (integrated marketing, product marketing, design, content and customer support).
- Inform performance marketing budget setting & program allocation to meet targets.
- Develop and scale always-on paid media creative reporting, using data to guide optimizations and weekly requests.
- Spearhead new customer acquisition strategies, using data to identify new opportunities, channel forecasts and incremental gains.
- Manage media partner relationships.

**Benefits**
- A merit-based environment that rewards growth and accomplishment regardless of seniority
- Generous paid time off
- 4% 401K company matching with instant vesting (after one year)
- Excellent group health insurance available to employees and dependents, including domestic partners (4 medical plans, 2 dental plans, and a vision plan to choose from)
- Flexible spending account (FSA) for health care and child care costs
- Company-paid & Supplementary Life Insurance; Long-term & Short-term disability
- Free UPLIFT Desk (after one year)
- 50% discount on all UPLIFT products
- Free healthy (and not so healthy) snacks and drinks
- On-the-job training and skills development
- A supportive and engaging work culture that promotes healthy living

**Position Details**
- Compensation: DOE
- Type: Full-time
- Employee Status: Regular
- Work Schedule: Monday - Friday, 8am-5pm, 40 hours per week
- Location: Austin, Texas

**About UPLIFT Desk**

As a fast growing, mid-sized Direct To Consumer (DTC) brand company, it’s our mission to deliver sincere, world-class customer service. We provide optimally designed, quality office solutions to customers. We focus on happier & healthier customers and employees

UPLIFT Desk has revolutionized the way people shop for office furniture. It all starts with our award winning UPLIFT Standing Desk, made even better when accessorized with our entire UPLIFT office furniture line. Our product line includes most furniture an office could need. We design office products that optimize customers’ comfort, health, and productivity. Our Product Development team focuses on designing the highest quality ergonomic office furniture. Then our Content team's ecommerce website offers customers the ability to configure products specifically to their needs. Our amazing Order Processing and Warehouse teams make sure we have inventory and ship orders the same day. Customers receive award winning support from our Sales and Customer Service and Warranty teams. We off