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Digital Marketing Strategist

2 months ago

Austin, Texas, United States Warren Recc Full time
{"title": "Digital Marketing Specialist", "description": "Position Overview

We are seeking a highly motivated and results-driven Digital Marketing Specialist to join our team at Warren Recc. As a key member of our marketing team, you will be responsible for creating, organizing, and strategizing widespread digital content to engage our major audiences and drive high ROI.

Responsibilities:
  • Lead our email marketing platform with best practices, ensuring seamless execution and maximum impact.
  • Develop and execute our digital ad strategy across Meta, X, and OTT services, leveraging data-driven insights to optimize performance.
  • Build and report segmentation for our core audiences, including donors, students, and activists, to inform marketing initiatives and drive engagement.
  • Design and implement our social media strategy across lucrative platforms, crafting compelling content to reach and engage our target audience.
  • Collaborate with our tech team to conduct market research, identifying consumer needs, competitor strategies, and emerging trends to inform marketing initiatives.
  • Report on performance toplines to major stakeholders, providing actionable insights to drive business growth.
  • Own YAL's website maintenance and design, ensuring a seamless user experience and optimal performance.
Expectations:
  • Expert experience with marketing automation tools and software, with a proven track record of success.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with other departments and external partners.
  • Capability to maintain and enhance brand image through consistent messaging, visual identity, and customer experience.
  • Solid understanding of marketing principles, including branding, advertising, and digital marketing, with a focus on direct response marketing.
  • Ability to think creatively and strategically to develop innovative marketing campaigns that drive results.
  • Strong attention to detail and commitment to delivering high-quality work, with a focus on meeting deadlines and exceeding expectations.
  • Adaptability to changing market conditions, consumer preferences, and technological advancements, with a commitment to staying up-to-date on industry best practices and emerging trends.
  • Understanding and ownership of YAL's brand and its programs, with a passion for grassroots mobilization and a commitment to making a positive impact for liberty in America.

If you are a highly motivated and results-driven individual with a passion for marketing, grassroots mobilization, and a commitment to making a positive impact for liberty in America, we encourage you to apply for this exciting opportunity at Warren Recc.", "lang_code": "en"}