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Marketing Strategist

4 months ago

Madison, United States The Digital Ring Full time

Full-time

**Company Description**:
The Digital Ring isn’t your average marketing agency. We’re a data-driven, award-winning crew of business-minded strategists, creatives, and developers. We work with clients big and small — across a wide range of industries — offering web design & development, SEO, content marketing & copywriting, branding, paid digital advertising, and more.

When we partner with a client, we become a seamless extension of their team. We get to know their company and their customer via an in-depth Discovery phase before creating and executing a carefully considered strategy to deliver a beautiful website or tailored marketing plan designed to help them reach their business goals.

While we’ve been in business for 9+ years, we still embody a “startup” mentality: we outwork the competition, we think outside the box, and we push the envelope. And all the while — we manage to have just a little bit of fun.

**TO BE CONSIDERED FOR THIS POSITION...**

You must also attach a resume and cover letter.

**JOB OVERVIEW**

Our Marketing Strategists serve as the client team lead on enterprise-level marketing retainers, branding projects, website projects, and campaign projects. Their main focus is on building strong and successful client partnerships through strategic consulting and by leading the internal team to create high-quality and high-performing marketing programs.

Marketing Strategists at The Digital Ring see the big picture — always keeping our clients’ broader business goals in mind and creating marketing strategy to further those goals. They’re also responsible for tracking the profitability of each client and making recommendations to TDR leadership to expand/grow existing partnerships.

**RESPONSIBILITIES & DUTIES**
- Support and enable healthy client partnerships by continuously assessing and actively developing the relationship.
- Build client trust and confidence by fostering two-way communication, presenting and communicating in a compelling manner, and continuously providing consultative, business-minded recommendations.
- Serve as the client team lead, setting the strategic direction for each retainer/project, making decisions about when to pivot and adjust overall process/approach, determining when/how to adjust scopes of work vs when to push back on clients and issue change orders, etc.
- Ensure branding/website clients feel the value of TDR’s services by driving creative strategy throughout the branding/website processes.
- Lead the specialty teams to develop business-minded, holistic, and data-driven strategies and tactics that will help our clients reach their business goals.
- Lead efforts to quickly and effectively resolve issues for our clients and our business. This includes everything from quality and performance issues to identifying or improving processes and guidelines.
- Ensure client recommendations are data-driven and business-minded by working with the team to gather relevant research and data.
- Support TDR profitability goals by creating accurate project estimates and SOWs with support from the VP of Sales & Marketing. Allocate client hours/resources and manage hourly burn to guarantee a profitable client partnership.

**Qualifications**:

- Must have at least 3 years of experience in a strategic marketing position, agency experience preferred
- Must be a strategic thinker, able to craft marketing strategy independently or with limited oversight
- Must be a problem-solver, able to react quickly to new or complex client requests
- Must have exceptional communication skills and be able to speak and write clearly and succinctly
- Must be personable and able to develop great working relationships with clients and internal team members alike
- Must be able to meet project deadlines and budgets (requires a proactiveness in seeking client feedback and approvals)
- Must have excellent prioritization and organizational skills in order to juggle competing demands
- Must be a great presenter who can confidently and persuasively sell work and ideas
- Must be resilient and positive, even in difficult situations (attitude is everything here at TDR)

**Additional Information**:
**Job classification**: Salaried, exempt

**Work/environment**: Full-time remote

**Job Location**: