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Content & Social Media Strategist

3 months ago

Madison, United States Voda Cleaning and Restoration Full time
Benefits:
  • 401(k)
  • Competitive salary
  • Dental insurance
  • Health insurance
  • Opportunity for advancement
  • Paid time off
  • Training & development
Location: Remote

About Us: Voda Cleaning & Restoration is elevating the standards of cleaning & restoration across the nation as one of the fastest growing home services franchises in the industry. To date, Voda has award 125+ territories to more than 50 local owners across 22 states. Our mission is to make life easier for those responsible for creating inviting, healthy spaces where people live, work and do business. With thousands of 5-star reviews, Voda brings an unmatched level of customer service excellence to every job from small carpet cleaning jobs to large water damage restoration events. Learn more about Voda at myvoda.com.

Job Description: We are seeking a highly skilled and creative Content & Social Media Strategist to join our dynamic and growing marketing team. In this role, you will be responsible for developing and executing comprehensive content and social media strategies that enhance our online presence, engage our audience, and drive business growth. The ideal candidate is a strategic thinker and executor with a strong background in digital marketing, content creation and analytics. This role offers a significant opportunity for upward career growth and will support both the consumer and franchise development aspects of the business.

Key Responsibilities:
  • Social Media Marketing:
    • Develop, implement, and manage social media strategies across various platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.)
    • Create and curate engaging content to grow followers, enhance brand awareness, drive engagement and most importantly, drive revenue for the business and its franchisees.
    • Educate and counsel franchisees on social media best practices, performance and act as the thought leader in social media for Voda internally and externally.
    • Monitor social media trends, tools, and applications, and apply that knowledge to increase our social media presence.
  • Executive Social Media Management
    • Develop and execute high-level social media strategies that elevate Voda's company executives as thought leaders in the space.
    • Oversee the creation of engaging content, managing social media campaigns, and ensuring consistent messaging across all platforms for Our company executives.
    • Work closely with senior leadership to enhance the executive team's online presence, manage their personal brand, and leverage social media to drive business growth.
    • Monitor social media trends, analyze performance metrics, and provide strategic recommendations to optimize engagement and reach.
  • Email and SMS Marketing:
    • Plan and execute email and SMS marketing campaigns to nurture leads and retain customers.
    • Develop compelling email and SMS content that resonates with our audience and drives conversions.
    • Create and maintain email templates while promoting email/SMS best practices to Voda's franchisees.
    • Monitor and report on the performance of email and SMS campaigns, making data-driven adjustments as needed.
  • Blog Strategy and Content:
    • Develop a blog strategy that aligns with our overall content marketing goals.
    • Create high-quality, SEO-friendly blog content that provides value to our audience and drives traffic to our website.
    • Lead creation of blog content for national and local websites.
    • Collaborate with internal teams and industry experts to source and create compelling blog topics.
  • Website Content and SEO:
    • Manage and update website content to ensure it is fresh, relevant, and optimized for search engines.
    • Conduct keyword research and implement SEO best practices to improve organic search rankings and drive traffic.
    • Manage external SEO and website agencies to complete updates, enhancements and projects.
    • Collaborate with internal teams to enhance user experience and site performance.
  • Content Strategy and Execution:
    • Develop and execute a comprehensive content strategy that aligns with our business objectives at the corporate level and for local franchisee locations.
    • Create and manage a content calendar to ensure a consistent flow of content across all channels.
    • Collaborate with internal teams to produce various types of content, including articles, videos, infographics, and more.
  • Advertising Creative Creation:
    • Develop creative concepts and content for online advertising campaigns.
    • Work closely with the design team to produce visually appealing and effective advertising creatives.
    • Monitor and optimize advertising campaigns to maximize ROI.
  • Analytics and Reporting:
    • Track, analyze, and report on content performance across all channels.
    • Use data and insights to make informed decisions and continuously improve content strategies.
    • Provide regular reports to management on key performance metrics and campaign outcomes.

Qualifications:
  • Bachelor's degree in marketing, communications, or a related field.
  • 3+ years of experience in content marketing, social media management, or a similar role.
  • Strong understanding of SEO, email marketing, and social media best practices.
  • Experience with other franchise brands is a plus.
  • Excellent writing, editing, and communication skills.
  • Experience creating graphics using programs like Canva is a plus.
  • Proficiency in using social media management tools, email marketing platforms, and analytics software.
  • Creative mindset with the ability to think outside the box and develop innovative content ideas.
  • Strong analytical skills and the ability to interpret data to drive decision-making.
  • Ability to work independently and manage multiple projects simultaneously.
What We Offer:
  • Competitive salary and benefits package.
  • Opportunity to work with a passionate and dedicated team.
  • Professional development and growth opportunities.
  • A supportive and collaborative work environment.

Voda Cleaning & Restoration is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

This is a remote position.

Welcome to Voda Cleaning and Restoration

Are you ready to join a dynamic team that is dedicated to a new level of clean? Voda Cleaning and Restoration is not just another cleaning and restoration company; we are the vanguard of excellence in the industry, setting new standards for quality, innovation, and customer satisfaction. As we continue to expand our operations, we're on the lookout for enthusiastic and driven individuals who are passionate about making a difference and leaving a lasting impact in our customers' lives.

At Voda, we understand that a clean and safe environment is essential for human well-being. We take great pride in our ability to restore order, beauty, and safety to homes and businesses after the ravaging effects of water, fire, mold, or other disasters. Our team of technicians comprises skilled professionals who excel in their respective fields, delivering nothing short of perfection in every job we undertake.
What sets Voda Cleaning and Restoration apart?
  1. Cutting-edge Technology: Embracing the latest advancements in cleaning and restoration technology, we equip our teams with state-of-the-art tools and equipment, making seemingly impossible tasks achievable.
  2. Expertise and Training: Our employees are the heart of our success, and we invest heavily in their growth and development. We provide comprehensive training programs and continuous learning opportunities to ensure they stay at the top of their game.
  3. Passionate Team: When you join Voda, you become part of a family that shares an unyielding passion for our mission. Together, we tackle challenges head-on and celebrate triumphs as one united force.
  4. Client-Centric Approach: We place our clients at the core of everything we do. Our unwavering commitment to exceptional service has earned us a reputation as the go-to experts for cleaning and restoration needs.
  5. Impactful Work: At Voda, every day presents a new chance to make a meaningful difference in people's lives. From salvaging cherished possessions to restoring homes and businesses, our work goes beyond cleaning; it gives hope and brings joy to those in distress.
  6. Growth Opportunities: We believe in nurturing talent from within. As you grow with Voda, you'll have access to a world of opportunities for career advancement and personal growth.
  7. Positive Environment: A positive work environment is key to our success. We encourage open communication, collaboration, and an atmosphere where creativity and ideas flourish.

So, if you're ready to embark on a journey of impact and excellence, Voda Cleaning and Restoration welcomes you with open arms. Together, we will forge a brighter, cleaner future for our clients, our team, and the world around us.
Join us and be a part of something extraordinary Apply now and become part of a greater mission

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchise. All inquiries about employment at this franchise should be made directly to the franchise location, and not to Voda Cleaning and Restoration Corporate.