Senior Manager, Retail Media Strategist

6 days ago


Madison, Wisconsin, United States Spectrum Brands Full time

Job Title: Senior Manager, Retail Media Strategist

Job Summary:

The Senior Manager, Retail Media Strategist will lead the development and execution of retail media strategies to drive online revenue growth across various business units and brands. This role will oversee a team of Assistant eCommerce Media Managers and collaborate with cross-functional teams to maximize the competitive edge in the marketplace.

Key Responsibilities:

  • Develop and implement full-funnel media strategies to increase online revenue
  • Lead relationships with key strategic media partners for the US and Canada
  • Partner closely with sales, marketing, insights, and creative teams to ensure alignment and effectiveness
  • Support priority products and new product launches with integrated marketing plans
  • Ensure retail media plans are in lockstep with holistic brand plans across other digital media partners
  • Return on investment/analytics and work closely with Consumer Insights and Analytics to project and track ROI and campaign KPIs
  • Lead weekly and monthly meetings with stakeholders to share results
  • Establish and lead post-buy audit and optimization efforts to ensure the effectiveness and efficiency of the media plans
  • Develop test and learn scenarios to continue to innovate and expand the media mix
  • Lead and develop a team of three Assistant eCommerce Media Managers

Requirements:

  • Bachelor's degree in Communications, Marketing, Analytics, or equivalent
  • 7+ years of experience in media planning, media buying, eCommerce, Tech, or equivalent field
  • Mastery of Amazon Advertising is required
  • Proven experience taking data-driven approaches to media
  • Proven success of leading direct and/or cross-functional teams
  • Must have in-platform experience across native media platforms for AMS and WMC
  • Ability to handle multiple tasks, priorities, and deadlines

Work Environment:

This role will have flexibility to work from home along with occasional travel to Spectrum Brands offices.


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