Senior Copywriter

Job Summary:

We're seeking a highly skilled Senior Copywriter to join our team at Blend Travel Marketing. As a key member of our creative team, you will be responsible for crafting engaging, on-brand messaging that captures the attention of our target audience and drives conversions.

About the Role:

The ideal candidate will have a proven track record of developing strategic messaging solutions for clients in the tour, activity, and attraction industries. You will work closely with our creative team to develop distinct brand voices, ad campaign concepts, and marketing copy for various platforms, including websites, ads, blogs, and more.

Key Responsibilities:

• Content Creation: Develop engaging copy for various platforms, brand campaigns, websites, blogs, and more.
• Research and Content Auditing: Analyze competitive language, audit existing content, understand unique selling points, and understand the target customer for each client, to identify opportunities and ensure that all language is relevant, accurate, and optimized.
• Verbal Identity Creation: Help craft a client's brand voice based on our brand strategy work.
• Content Strategy: Contribute to the development of content strategies that drive brand awareness, engagement, and conversion. Ensure that copy is compelling at each stage of the customer journey.
• Campaign Development: Collaborate with the creative team and strategists to develop and refine campaign concepts and messaging.
• Content Performance Monitoring and Optimization: Track content performance, in conjunction with the ad teams and other analysts, and iterate for the best outcomes.
• Editing & Proofing: Review and edit content to ensure it meets the standards of quality, clarity, and brand adherence.
• SEO: Work with the SEO Manager to ensure that copy will help the content be discoverable.

Requirements:

To be successful in this role, you will need:

• 4+ years of experience in a similar role.
• An outstanding portfolio that showcases your range of campaign ideas and copywriting.
• Excellent grammar, editing, and proofreading skills.
• A good understanding of consumer psychology, content marketing, and brand positioning.
• Brand savvy with the ability to both create and adhere to brand voice guidelines.
• An affinity for learning.
• Strong organizational and time management skills.
• Excellent communication and interpersonal skills.
• A bachelor's degree or equivalent education in English, journalism, marketing, communications, or a related field is strongly preferred.

Nice-to-Haves:

The following qualifications are not required but would be beneficial:

• Experience as a copywriter in a creative/ad agency.
• Experience developing channel-specific and funnel-specific copy for ad campaigns.
• A passion for travel and desire to stay on top of industry trends.

About Blend Travel Marketing:

We are a full-service marketing agency passionate about helping tour & activity businesses grow. We believe that a combination of effective strategy, branding, and marketing foster growth and profitability.

Our Culture:

We're a team of kind, smart, passionate people who share core values such as honesty, humility, initiative, and love. You'll get that vibe when you talk to any of our team members. We're a hybrid team, with many team members in Madison, Wisconsin, and some people working remotely.