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International Loyalty and Customer Engagement

2 months ago


North Bethesda, United States Choice Hotels Full time

Who are we looking for?

Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our International Loyalty and Customer Engagement Manager in the Marketing & Distribution team of our International Operations Division. The International Marketing & Distribution team supports the entirety of Choice Hotel’s business outside of the United States. As a key member of the team, you will enable our international regions (Canada, LATAM, EMEA and APAC) to successfully scale loyalty enrollments and drive higher loyalty revenue contribution, through the management, development and execution of loyalty and customer engagement programs, tools, processes, or solutions.

Your Responsibilities
- Management of a portfolio of key initiatives_- Own and manage a portfolio of key loyalty and customer engagement initiatives, with the main purpose of driving loyalty program enrollments, increase loyalty revenue contribution as well as direct online contribution.- Build detailed project plans and document materials and knowledge on programs, processes, tools being developed and rolled out.- Collaborate with functional leaders within the regions and consider market differences; including customizing solutions to fit each region as needed but must ensure alignment with Centers of Excellence requirements and strategy.
- International Loyalty_- Work closely with regions to assess needs and identify new features and enhancements to drive greater Choice Privileges member enrollment and value on international markets.- Identify gaps and work closely with the domestic loyalty team and regions to set priorities and ensure execution.- Leverage existing loyalty partnerships, tools, programs, solutions, or processes that will enhance program features for international customers, especially around reward and redemption options.- Present business cases to leadership and technology partners about new functionalities and partnerships opportunities. Work closely with the domestic loyalty team to ensure cohesion with the global program; finance to ensure projects profitability; and IT to implement enhancements and ensure proper integrations, as needed.- Collaborate with various stakeholders on local / global Choice Privileges promotions and create a global environment, while driving incremental enrollments and loyalty revenue contribution as well as driving efficiency and consistency.
- International Customer Engagement_-
- Identifies and manages new opportunities to further engage with our customers such as SMS or App notifications and work with Tech and Privacy teams to enable new channels, as needed.- Partner with Global teams to test new communications and thrive for consistency across all markets.- Define the rules of engagement and the processes for regions to efficiently manage their customer engagement campaigns while aligning with the global strategy.
- Technology & Analytics Management_- Define the roadmap of products or technology needed to enable loyalty and customer engagement and works closely with appropriate Tech domains teams to execute developments and enhancements.- Assist with defining and implementing our international audience strategy which includes working with the Advance Analytics Team to understand customer attributes gaps and define a roadmap to close these gaps.- Communication & Collaborations- Keeps abreast of new or existing enterprise-wide initiatives or projects related to loyalty and customer engagement and leverages enterprise scales to accelerate Int’l growth.- Ensures transparency and clearly communicates to regional teams, US stakeholders or Int’l HQ key initiatives, plans, deadline, status update and more. Seeks alignment with all business partners on all projects.- Collaborates closely with Tech teams to prioritize projects and ensure timely delivery of new capabilities, product integrations, functionalities etc.

Your Experience, Skills & Competencies- Bachelor’s degree or equivalent years of experience required; MBA preferred.- 5+ years of relevant experience in Loyalty and Guest communication strategy.- Experience with audience strategy and advanced analytics highly preferred.- Must have organizational savvy with the ability to navigate different stakeholders at all levels of the organization and across functions.- Must be a self-starter and can work independently.- Possess strong cross functional project management skills.- Showcase strong leadership skills and the ability to manage several projects simultaneously.- Must be a change agent with strong influence, motivation, and focused on execution and delivery.- Must be an exceptional problem solver.- Requires excellent written and verbal communication and presentation skills.- Knowledge and experience in IT/Technology is a plus.- Multilingual in French, German and Spanish is a plus but not required.- Ability to travel (domestic & global) up to 15%.

Your Team Pick

This is an individual contributor role