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Creative Marketing Manager
3 months ago
Greetings from IT Engagements
IT Engagements is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. We have an immediate opening for the below position with our premium clients.
**Role: Creative Marketing Manager**
**Job I'd: 12525-1**
**Location: Ridgefield Park, NJ**
**Duration: 6+ Months (possible extension)**
**Top 3 Skills**:
Digital creative/advertising, project mgmt. skills, cross-functional collaboration
**Summary**:
The main function of a marketing manager is to lead the research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.
**Responsibilities**:
**Communications & Product Launch**:
- Develop an overall lineup messaging hierarchy (strategy and copy) for assigned product category(s) in conjunction with key stakeholders.
- Responsible for communications guides, specification sheets and other materials to be shared internally and externally.
- Prepare, execute, and track product launch materials.
- Work with legal, Brand and key stakeholders on approvals, as appropriate.
**Briefs**:
- Work with the team to develop insight-based and thorough creative briefs for agency partners to initiate projects.
**Project Management**:
- Manage internal stakeholders and agency timelines along with the deliverables schedules; communicate and align expectations cross-functionally.
- Effective leadership and project management on projects.
- Integrate creative insights and feedback that lead to effective campaigns
**Retail In-store Shopper Experiences**:
- Responsible for the experience of the brand/ category(s) in retail stores.
- Co-Develops the in-store shopper experience plan in conjunction with Sr. Manager and executes it.
- Develop POP and graphics materials for retail displays and oversee production/distribution.
**Retail Online Shopper Experiences**:
- Responsible for the experience of the brand/ category(s) assigned on retailer websites.
- Localize HQ content and or creates new assets for Product Pages as needed.
- Develop and or localize online branded experience content for cross retailer use.
- Develop online ads and other assets to improve brand discoverability within retailer websites.
**Promotions**:
- Develop promotional toolkits in conjunction with cross-functional teams. Provides communicational materials and assets for retailers to execute programs. Develop and track KPIs.
**Budget**:
- Responsible for assigned budget, managing the procurement process and ensuring that all vendor payments are secured.
**Ad Hoc Projects**:
- Secure insights, develop strategies and execute ad hoc projects as assigned.
**Performance standards**:
- Attainment of goals and KPIs aligned with management.
- Results from field sales surveys on the effectiveness of materials.
- Timely execution of projects.o Number of rounds of revisions with agencies as determined by project.
**SKILLS and EXPERIENCE**
- 5-8 years of experience in marketing, brief writing and working with agencies to develop insight-informed creative, 3+ years in digital marketing, advertising, or related field. Retail marketing experience a plus, but not required.
- Strong cross-functional collaboration skills; proven ability to lead initiatives across teams.
- Superior project management skills, including the ability to prepare written plans and schedules, identify objectives, coordinate and direct project teams and manage budgets.
- High level of confidence, integrity and enthusiasm that fits a fast-paced, energetic and proactive organization.
- Work independently and actively in a team environment in order to achieve business objectives and personal and team goals and complete assignments within established time frames and specifications.
- Excellent PowerPoint and Excel skills are critical in this role.
**Education/Experience**:
Bachelor's degree in marketing or equivalent training required.8-10 years related experience required.
**Thanks and Regards,**
**Shiva Raj**
**Sr Recruiter**
**IT Engagements, Inc.**
**Job Type**: Contract
Pay: $45.00 - $50.00 per hour
**Benefits**:
- Dental insurance
- Health insurance
- Paid time off
Schedule:
- Monday to Friday
**Experience**:
- Creative Marketing: 8 years (required)
- Retail management: 5 years (required)
- Go-to-Market: 8 years (required)
- Marketing Campaigns: 8 years (required)
- Advertisement: 8 years (required)
Work Location: In person
