CRM Manager

3 weeks ago

Costa Mesa, United States Catherine Frandsen & Co Inc Full time

Overall marketing of the CF|CO brands (Max Mara AND Weekend Max Mara) to improve sales performance, nurture client relations, and increase profitability for the company. The CRM Manager will be responsible for the collaboration, development, maintenance, operational use, and performance accountability of the company?s customer relationship management program.

**Duties and Responsibilities**:
Responsible for developing and implementing strategies to optimize client relations, drive engagement, and increase client interaction, drive engagement, and increase client retention and loyalty. Manage, promote, and train store employees in the effective use of the CRM program in its entirety, and provide troubleshooting guidance for all aspects of the CRM program.

Collaborate with Vice President and Store Managers in monitoring daily use of the program and generating detailed CRM reports to analyze areas of improvement in communication and/or use of the program. Analyze customer data and performance metrics to measure the effectiveness of CRM initiatives. Must stay current on industry trends and best practices in CRM to continuously improve strategies and tactics.

Play an active role in increasing store sales through product knowledge, CRM training, and progressive follow-ups. Collaborate with Vice President and Store Managers in developing goals and constructive sales communication techniques. Conduct sales training for new and current stylists and develop training plans for underperforming stylists.

Collect and analyze consumer data and store metrics to develop new strategies and initiatives to target new and repeating clients. Source and collaborate with new businesses and community groups in all store areas to produce sales generating events, obtain new clients, and create lasting relations.

Collaborate with Vice President and/or Store managers to coordinate in-store events, fashion/trunk shows, loyalty program initiatives, and other sales generating event type functions. Focus efforts on increasing all levels of clients ? new, returning, and repeat.

**Knowledge and Skills Required**:
Proven experience in CRM management. Strategic thinker with the ability to translate business objectives into effective CRM strategies and tactics. Proficiency in data analysis and interpretation, with the ability to derive actionable insights.

Excellent communication and interpersonal skills to collaborate effectively with in-store teams and bring excitement about the Company?s CRM program.

Proven track record of leading, motivation, and training teams.

Detail-orientated with strong management skills and the ability to manage multiple priorities in a face-pace environment.

Extensive experience in marketing, retail, events, and public relations.

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