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West Coast CRM Manager
4 months ago
**Title: West Coast CRM Manager**
**Location: West Coast, USA (with willingness to travel)**
***
**ABOUT US**
As a leading retailer in the luxury jewelry and watches market, we're on a mission to redefine the luxury shopping experience and client engagement across the globe. Our dedication to excellence has crafted a legacy of unparalleled experiences, and we're looking for a dynamic CRM Manager to join our local CRM + CX team in the US market, driving client development strategies that align with our global vision and enhance the overall client experience across the West Coast Region.
**OVERVIEW**
Reporting directly to the Director of CRM, you will play a crucial role in implementing and refining the local US CRM + CX Strategy. Your work will ensure our brand not only meets but surpasses our clients' expectations through innovative campaign management, insightful data analysis, and impactful client engagement initiatives. Your dedication to excellence will foster a culture of continuous improvement and personalized clienteling that embodies the luxury essence of our company.
**ESSENTIAL JOB RESPONSIBILITIES**
- **CRM Campaign Management**: Lead the creation, execution, and tracking/reporting of CRM campaigns to enhance local client engagement and loyalty.
- **CRM Metric Monitoring**: Generate detailed reports by boutique to share with the Director of CRM and executive team, focusing on client segmentation, retention, engagement, and acquisition.
- **CRM Training**: Conduct both virtual and in-person coaching sessions to ensure retail teams are proficient and confident in using the CRM system.
- **Competence Centre**: Serve as the go-to expert for managing and troubleshooting all aspects of the CRM system across the East Coast region, supporting implementation and adoption across retail teams both new and existing.
- **Feedback Implementation**: Prioritize and relay feedback for app improvements and other technological enhancements to enhance user experience.
- **Data Analysis**: Utilize Salesforce to manage client insights, and create presentations and reports to analyze performance and inform strategy.
- **Cross-Functional Collaboration**: Maintain strong, regular communication with headquarters and coordinate with Store Directors to align strategies and initiatives.
- **Data Quality and Integrity.** Ensure data is accurate, consistent and complete within the system.
***QUALIFICATIONS**
- **Experience**: At least 5 years of CRM experience, preferably within a luxury and/or fashion environment.
- **Team Player**: A people-person with a genuine interest in contributing to the success of both the organization and your colleagues.
- **Client-Driven**: Passionate about enhancing customer satisfaction through continuous improvement in services, processes, and collaborative capabilities.
- **Analytical**: Strong analytical skills, with a proficiency in Excel, PowerPoint, and Salesforce, capable of translating data into actionable insights.
- **Communicator**: A confident communicator who can inspire teamwork and excitement around CRM and CX initiatives within our stores.
- **Positive Mindset**: A positive, driven individual with strong communication skills and the ability to display entrepreneurial courage.
**Why Join Us?**
Embark on a journey with Bucherer, where your contributions significantly shape the luxury retail experience. You'll be part of a culture that cherishes innovation, excellence, and deep understanding of the luxury consumer. As a CRM Manager your role is pivotal in ensuring that every client interaction with Bucherer is as exquisite as our products. Join us to become part of a legacy where your work elevates the essence of luxury retail.
**SALARY RANGE: $95,000-$115,000**
We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, disability, sex, gender, veteran status, genetic information or any other characteristic protected by applicable federal, state or local laws.
