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Marketing Assistant

3 months ago

Grand Rapids, United States Worksighted Full time

At Worksighted we are passionate about helping people do their best work. Worksighted has grown tremendously in the last few years as our ability to provide remote employment opportunities and technology support services have expanded across the country. We are looking to fill many open positions to keep up with this growth and would love to tell you more about Worksighted.

**Who We Are**:
Worksighted is a relationship-driven Managed Service Provider (MSP) for IT Services based in Michigan. We work hard, but we don't take ourselves too seriously. As a team, we know we're only as good as the values we stand for and the hard work we put in every day. Joining our team means being a unique piece to the puzzle and a superhero in your own way. From crucial benefits like health insurance and company-paid short-term disability to engagement events and zombie-themed wellness challenges, we work hard, have a lot of fun, and know what matters most to our people.

Do you have a passion for marketing and a talent for crafting compelling stories? Do you thrive in a dynamic marketing environment where your ideas can make a real impact? If you're nodding your head, Worksighted wants to hear from you We're on a mission to make Worksighted the go-to managed service provider for businesses in our backyard and beyond. As our Marketing Assistant, you'll play a vital role in amplifying our message across various channels. Worksighted is a leading provider of managed IT services, we are currently seeking a highly motivated and creative Marketing Assistant to join our marketing team.

Sound interesting? Check out the information below to learn more about the role

**Who You Are**:

- You hold a bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- You have three (3) to five (5) years of experience in B2B marketing. Experience in IT services, technology, or software industry are a plus
- You have a proven track record of developing and executing successful marketing campaigns and initiatives that drive brand awareness, lead generation, and revenue growth.
- You are a creative thinker and use problem solving abilities for innovation and continuous improvement.
- You are a collaborative individual who is eager to learn and enjoys working as a part of a team.
- You have excellent written and verbal communication skills, with the ability to craft clear, compelling, and persuasive marketing content for various audiences and channels.
- You are organized and detail oriented and have the ability to prioritize and balance multiple projects.
- You have a customer-first orientation and the ability to be proactive and resourceful.

**What You're Accountable For**:

- Conducting market research and competitive analysis to identify industry trends, customer needs, and opportunities for differentiation, and using insights to inform marketing strategies and messaging.
- Independently creating compelling marketing content, including website copy, blog posts, case studies, whitepapers, infographics, videos, and more, to engage our target audience and showcase our expertise in IT management services.
- Collaborating closely with sales, product management, and customer success teams, to align marketing efforts with business goals, supporting lead generation and customer acquisition, and driving revenue growth.
- Aiding in the planning and execution of promotional events, webinars, conferences, and trade shows to increase brand visibility, generating qualified leads, and fostering relationships with prospects and customers.
- Monitoring and analyzing key marketing metrics and KPIs, such as website traffic, lead generation, conversion rates, and campaign performance, and using data-driven insights to optimize marketing efforts and improve results.
- Staying current on marketing trends, best practices, emerging technologies management, and toolsets. Sharing knowledge and expertise with the team to drive continuous improvement and innovation.
- Handling administrative tasks as needed, such as maintaining marketing databases, organizing files, and scheduling meetings.
- Any other duties and tasks that are required by the Company.

**What You'll Use**:

- MS Office Suite
- Canva/Adobe Suite
- Google Analytics
- Marketing CRM (e.g. HubSpot)
- CRM Systems (e.g. Salesforce)

**Why You'll Love Worksighted**:

- Competitive benefits package including medical, dental, and vision insurance, company matches to 401(k) and HSA accounts, and company-paid short-term disability and life insurance policies.
- Generous compensation package with a quarterly bonus program.
- Paid time off for vacations, sick time, and personal days, plus a paid day off on your birthday
- Well-rounded approach to employee wellness with benefits such as a monthly wellness stipend, free healthy snacks, and an Employee Assistance Program.
- Monthly cell phone stipend.
- Open and collaborative work environment - both in office and from home.
- Frequ