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Creative Brand Manager, School of Business
4 months ago
Welcome to VCU, a world unlike any other.
- We combine learning, research, creativity, service and discovery with a commitment to inclusive excellence. Ranked by U.S. News as one of the 30 “most innovative” public universities in the country, VCU is a premier, urban, public research university home to multiple nationally ranked programs.
- Here, your success is supported and your career can thrive. VCU offers a generous leave package, career paths for advancement, competitive pay and mission-driven work. We advance a conscientious drive to support a climate where excellence and success for all people are valued and differences are celebrated.
- We are the VCU School of Business communications and marketing services provider. As a strategic partner, we work with the dean’s suite, academic departments, business units, the greater VCU enterprise, and community partners to advance strategic communication and marketing priorities. We bring to the table years of industry experience, thought leadership, a passion for new ideas, and a love of storytelling. Through a commitment to service and collaborative teamwork, we uncover bold, engaging, and impactful ways to elevate VCU Business School’s reputation and to tell our amazing stories.
- This isn't business as usual. It's innovation at work. We are unlike any business school you've ever seen.
- Join us. You can be unstoppable here.
- Position Summary:
- The VCU School Of Business Marketing and Communications team seeks a highly motivated and qualified Creative Brand Manager. This position is responsible for strengthening and growing the school’s brand presence across all media and communications channels. This position reports to the Director of Marketing and Communications and will work closely with art directors, designers, writers, and multimedia artists and producers to create strategic and compelling branded content.
- Typical Responsibilities:
- Strategic Communications
- Work with colleagues at the university level and within the School of Business to align social media and communications efforts for maximum impact.
- Ensure brand standards are carried throughout the school and our communications are relevant, meaningful, and impactful.
Continue to optimize our multi-channel media and message plans, using data and analytics to inform and validate the work we do.
Manage Social Media Reach and Engagement
- Elevate social media reach and audience engagement.
- Develop and run strategic social media campaigns, constituent outreach/tagging, community management, event support and reporting for School of Business accounts on various social platforms.
- Create new accounts as needed. Create hashtags/strategies for events. Attend events and live posts as needed. Respond promptly to community member inquiries and escalate as needed.
Adhere to VCU's social media policy.
Manage Website Content
- Manage school website content via a CMS. Keep content up-to-date, create new content aligned with brand strategy, make continuous improvements, and fulfill update requests by departments, programs, offices, and centers promptly.
- Manage photo library and other digital resources and coordinate headshot sessions.
- Maintain news and events feeds.
Adhere to VCU technology and brand policies.
Content Creation
- Write and create compelling, on-brand digital and social content such as copy, photos, video, live feeds and infographics.
Work with colleagues, vendors and student workers as needed to ensure steady content pipeline and high quality content.
Other Duties As Assigned
- Provide training and review for quality and compliance.
Participate as needed in special projects. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.
Minimum Qualifications:
- Relevant bachelor’s degree from an accredited college or university or equivalent combination of education and experience.
- More than three years of experience in marketing, communications, advertising or public relations OR directly transferable academic and professional experience.
- Ability to think strategically and help grow our online presence as the communications landscape changes.
- Excellent written and verbal communication skills.
- Proven success in digital content creation and social media management
- Skills in developing on-brand content and storytelling for the digital space.
- Solid understanding of social media, the significance of community, how to engage people and curate conversations and goodwill.
- Effective in managing stakeholder relationships and maximizing shared content.
- Ability to work effectively under deadlines and juggle several assignments simultaneously.
Experience working in and fostering a diverse and inclusive work environment or the commitment to do so as an employee at VCU.
Additional Information:
- All full-time university staff are eligible for VCU’s robust benefits package that includes: comp
