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Vp of Paid Media

3 months ago

Carlsbad, United States Hive Media Group Full time

**About Hive**:
Hive Media Group connects audiences with fun and thought-provoking content across our extensive portfolio of digital brands and redefines what it means to be a people-driven news and entertainment company. Our team focuses on creating and acquiring content properties, which allow us to cultivate solid relationships with our communities, technology experts, and advertising partners. When paired with highly verticalized publishing platforms, we are able to deliver the most focused content with the best ad experience to users anywhere in the world.

**About the Role**:

- **This is a full-time, Hybrid position in Carlsbad, CA**

**Responsibilities**:

- Own Paid Media strategy setting and execution, ensuring KPIs and objectives are met both in the short and long term.
- Manage, mentor and train our team of Paid Media Buyers in the US and Canada
- Drive the culture of the team to maximize performance and innovation
- Responsible for the management and optimization of paid media campaigns across social, native, and display platforms.
- Brainstorm and organize testing of new ideas for paid media campaigns and report on results with a plan to roll out successes more broadly.
- Oversees new platform research and viability.
- Work cross-functionally with content, business intelligence, R&D, and revenue teams in the US and Canadian offices to execute business objectives.

**Skill Requirements**:

- 5-10 years of experience leading Paid Media Teams in the Digital Publishing, Search marketing, affiliate or E-comm industries.
- Familiar with the monetization of digital publishing and the distribution of digital content.
- Proven hands-on experience and expertise with one or more of the following media buying platforms is preferred: Facebook advertising, Taboola, Outbrain, TikTok, X (Twitter) and Google Search and Display Network.
- Experience using business intelligence tools and reporting platforms such as Tableau and Looker
- Must be experienced in analyzing data and/or market research.
- Must be proficient in Microsoft Office products such as Excel and PowerPoint as well as Google Suite of Products.
- Flexible, startup mindset and ability to operate within a very dynamic, fast-paced work environment.
- Must possess exceptional communications skills that extend across departments with the ability to articulate complex concepts, conveying strategic objectives and fostering productive relationships.
- Business acumen with a capacity for strategic thinking.
- Extremely detail-oriented, comfortable working independently, extremely well organized, and have the technical aptitude for learning new technologies.

**Why Work for Hive Media?**
- Work environment with talented, smart, and fun colleagues.
- Professional growth opportunities.
- Significant employer contributions towards Medical, Dental, and Vision premiums for all regular full-time employees and their dependents.
- 401(k) plan with annual employer contributions.
- Company Stock Options
- Fully stocked Kitchen and daily catered lunch.
- Company-sponsored events, including a fully hosted Summer and Holiday Party
- We care about your career and foster a culture of learning. We provide dedicated time to improve your skills, lunch and learns online courses, knowledge sharing between team members, and many more opportunities.
- On-site gym with 24/7 access and peloton bikes
- Flexible schedule.
- Unlimited PTO, 12 paid Holidays each year, and your birthday off
- A management team focused on performance, growth, engagement, and connection.

Hive Media Group LLC is proud to be an equal-opportunity employer committed to a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, disability, veteran status or any other basis protected by law.