Regional Communications Director

2 weeks ago

Washington, United States American Red Cross Full time

By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network?_

Join us—Where your Career is a Force for Good

**Job Description**:

- WHY CHOOSE US?_
As one of the nation’s premier humanitarian organizations, the American Red Cross is dedicated to helping people in need throughout the United States and, in association with other Red Cross networks, throughout the world. When you join our team, you have a direct impact on a meaningful mission, and you can help save lives every day. If you share our passion for helping people, join us in this excellent career opportunity. _Work where your career is a force for good._

We are committed to the diversity of our workforce and to delivering our programs and services in a culturally competent manner reflecting the communities we serve. Our work environment is collaborative, respectful, and inclusive with a focus on building allyship and a culture of belonging that empowers all team members. Come to learn, grow, and succeed while sharing your passion for making a difference.

The Red Cross supports a variety of cultural and community resource groups for employees and volunteers. From the Ability Network, our Asian American & Pacific Islander Resource Group, the Latino Resource Group, and Red Cross PRIDE, to the Umoja African American Resource Group, our Veterans+ Resource Group, and the Women’s Resource Group, these networks provide connections, mentoring and help give voice to important concerns and opinions.

At the American Red Cross, your uniqueness can shine
- WHAT YOU NEED TO KNOW (Job Overview):_

Serve as an important component of the American Red Cross regional team. Determine the communications and marketing functions that drive regional business objectives and results, publicize the mission of the Red Cross, support revenue generations, and educate the public about how to access Red Cross services. Work in close collaboration with the division communications director, Field Marketing, Development, Disaster Cycle Services, Service to the Armed Forces, Biomedical Services, Health and Safety, and Volunteer Services staff to provide communication and marketing support. Provide support, development and/or leadership guidance to all volunteers.

Perform all duties and responsibilities in compliance with standard operating procedures and other applicable Federal, State and local regulations.
- WHERE YOUR CAREER IS A FORCE FOR GOOD_ (Key Responsibilities):

- Strategy: In collaboration with the regional executive and division communication director, determine and execute a strategic communications plan that is aligned with enterprise-wide communications and marketing strategies, that supports service delivery and revenue generation efforts across all lines of business.
- Media Relations and Social Engagement: Work with regional executive and division communications director to develop and execute determined media relations and social media strategy, including social media platform maintenance, media contact management, news release distributions, pitching, etc. Respond to local media inquiries by coordinating interviews and providing Red Cross approved information, as appropriate. May be required to serve as a Red Cross spokesperson. Train and prepare staff and volunteer spokespersons throughout the region, review support requests and develop and execute an effective communications strategy. Monitor and analyze public relations and social engagement data.
- Public Affairs and Crisis Communications: Support regional, divisional, and potentially national, disaster public affairs activities. Provide training and guidance to regional disaster public affairs spokespersons and volunteers. May be required to serve as a spokesperson, deploy to support disaster response operations outside of home region, or may be tasked to conduct public affairs volunteer training and development across the division. Develop and implement crisis communications strategies in collaboration with regional executive and division communications director.
- Internal Communications: Collaborate with regional executive to develop and implement internal communications strategies and initiatives.
- Management: Ensure delivery of direct report(s) performance goals, daily activities, and manage achievement. Build volunteer engagement.
- Interpret and administer policies, process, and procedures that may affect sections and subordinate units.
- WHAT YOU NEED TO SUCCEED (Minimum Qualifications_):_
- Bachelor’s degree required in Communications, Journalism, Public Relations, Marketing, Public Affairs or related field.
- Minimum 5 years of related experience or equivalent combination of education and related experience required in Communications, Journalism, Public Relations, Marketing, Public Affairs or related field required.- A current, valid dr

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