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Associate Manager, Us Marketing
4 months ago
**CREATIVITY IS OUR SUPERPOWER.** It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
**The Team**:
The Dolls U.S. Commercial Marketing team localizes the global brand strategy to fit with the U.S. market by setting pricing, managing the P&L, and creating the go-to-market strategy for the U.S.
**The Opportunity**:
The Associate Marketing Manager will provide marketing, business operations, and customer management activities for the brand and product line in order to achieve financial growth, hit profit targets, and deliver against KPIs. The Associate Marketing Manager will support the Senior Marketing Manger who is responsible for managing our Dolls IP brands, including Monster High and Polly Pocket.
**What Your Impact Will Be**:
- Manage the portfolio day-to-day marketing activities, including local insights collection and synthesis of performance of brand/products
- Leverage data to derive insights and provide recommendations to strengthen brand recognition and POS
- Manage commercialization of the brands including selling-in product lines to retail partners and developing channel segmentation, first to market, retailer selection programs
- Deliver item-level forecasting, tracking, and performance roll-ups in order to impact marketing strategy
- Drive short-term promotional plan and execution by brand and across retail customers
- Activating national marketing programs in the US market to drive brand growth
- Drive marketing execution by working with a cross-functional team inclusive of Sales, Global Brand Marketing, Customer Marketing, etc.
- Develop an expertise in the category, including competitive insight, to help drive decisions that lead to business growth
**What We’re Looking For**:
**_ You have:_**
- PASSION for the success of your brands. What does that look like? A proven willingness to go the extra mile, to take on the things that need to be done and a positive attitude that rolls with changes.
- RELATIONSHIP skills that work across teams, licenses and functions. What does that look like? Excellent communication skills, the ability to compromise and the desire to work with skill sets across the entire organization.
- LEADERSHIP ability that ultimately betters the team. What does that look like? The ability to drive change and results through influence and focus and demonstrated expertise in the field.
- STORYTELLING skills that deliver and work across brands. What does that sound like? An exceptional ability to communicate the story of your brand and your passion, with a voice that's strong, clear and focused.
- DESIRE to move Mattel's legacy of success into our future of innovation
- FOUNDATIONAL knowledge of the business objectives related to marketing/brand management, a demonstrated understanding of standard marketing techniques and a basic understanding of annual financial plans.
**_ Education required:_**
- Bachelors degree in marketing, business or related field; MBA preferred
**_ Experience, knowledge, skills required:_**
- Minimum 5 years (3 years with MBA) experience in consumer or brand marketing
- Advanced understanding of standard marketing techniques
- Demonstrated leadership, strong analytical and strategic thinking skills
- Excellent written/verbal, time management and quantitative/analytical skills required
- Ability to take conclusions from data and communicate and present those actionable insights to leadership and business executives
- Comfortable taking ownership to drive discussions with cross functional partners resulting in a consensus recommendation
The annual base salary range for this position is between $110,000 and $125,000.
**How We Work**:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
- ** We collaborate**: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- ** We innovate**: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- ** We execute**: We are a performance-driven company. We strive for excellence and ar
