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Social Selling Content Manager
3 months ago
The Social Selling Content Manager for the Biosciences Division leads and is accountable for researching, curating and crafting outstanding scientific content for use by the sales and marketing organizations. The role focuses on customer engagement via content on social media (i.e., LinkedIn), driving engagement and demand for the business.
**Responsibilities**:
**Location**:
This is an onsite hybrid position, available near any Thermo Fisher Scientifc site.
**What you will do**:
Develop and drive comprehensive social selling strategies, including analysis of customer segments, business trends, and market opportunities to help craft content that will resinate with diverse audiences to establish trust and deliver value. In parallel, you will own operational and tactical responsibility for various social selling platforms to achieve desired outcomes.
**Your time will be spent**:
- Researching and writing scientific long-form and short-form thought leadership content for the sales organization to share with their customer across various social media platforms.
- Manage the editorial calendar, and lead the content planning for owned channels.
- Owning and developing the region's social selling program, including strategy, execution, analytics reporting, training and on-boarding of new and existing sales colleagues.
- Your responsibilities also include managing and maintenance of the social selling platform (content calendar, drip campaigns, user maintenance, content QC and compliance).
- Coordinate with the design teams, data analytics, marketing, and social media teams to manage content and develop digital-first assets.
- Consult on content standard methodologies and provide guidance on content creation with other teams to ensure all published content meets Thermo Fisher requirements, brand requirements and guidelines.
**Education**:
Required: Bachelor’s degree in biology, biochemistry or related biological sciences field.
Preferred: Masters and/or PhD in life sciences and/or MBA in marketing or business.
**Experience**:
- 4+ years of demonstrated ability in a content development role
- Experience with social selling and/or content management tools (CMS) such as Adobe Experience Manager, Seismic Core, Seismic Live Social, LinkedIn Navigator or similar preferred.
- Strong social media channel proficiency with a performance history defining and implementing multi-channel content strategies to get results.
- Proven knowledge of demand generation through engaging customer-facing content in life science research markets
**Knowledge, Skills, Abilities**:
- Background in working collaboratively on routine and diversified projects of varying scope in a large matrix environment.
- Effective communication capability to present to variety of business partners and executive leaders the go-to-market strategies, metrics, successes, failures, standard processes to improve overall social selling efficiency and business impact.
- Attention to detail, Agility to prioritize and lead multiple projects simultaneously.
- Passion for learning, testing, and crafting new practices as it relates to “go-to-market”, customer loyalty and advocacy and the overall customer experience
- Proven track record to operate independently with broad guidance against a framework of defined business objectives
- 0-25% travel domestically.
At Thermo Fisher Scientific, each one of our 100,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission—enabling our customers to make the world healthier, cleaner and safer.
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
**Compensation and Benefits**
The salary range estimated for this position based in California is $92,900.00-$139,325.00.
This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:
- A choice of national medical and dental plans, and a national vision plan, including health incentive programs
- Employee assistance and family support programs, including commuter benefits and tuition reimbursement
- At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short
- and long-term disability in accordance with company policy
- Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
- Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
