Marketing Manager

1 month ago


Waltham, United States Boston Engineering Corporation Full time
Job DescriptionJob DescriptionCompany Description

Boston Engineering improves the way people work and live through innovative product design and novel engineering. We are product designers and engineers for the Medical, Industrial, Commercial, and Defense sectors. Experts in robotics, motion control and embedded systems, DFX, and digital transformation, we are ISO 9001 and ISO 13485 certified.  Seeking innovative, passionate self-starters who are looking to work in an environment where curiosity and drive are encouraged and rewarded. Founded in 1995, we are located in Waltham, MA.  

Job Description

Boston Engineering, an innovative product development engineering company, seeks a customer-focused Marketing Manager who excels in a fast-paced product and project environment.  Are you willing to “jump right in” with excellent team interface and communication skills? Do you have marketing project development and design experience and a hands-on implementation record?  Working with the Marketing team, the Marketing Manager brings a high level of success in meeting challenging lead generation and branding goals.

In this role, you will:

  • Manage marketing projects and people as required within the Medical, Commercial, and Defense engineering consulting business units.
  • Manage marketing projects and people as required within the Value-Added Reselling of software solutions for multiple principles.
  • Work directly with the business unit directors, department heads, and team leads to develop strategies and plans and implement the corresponding marketing activities.
  • Work with the Marketing Director to set, monitor, and report marketing metrics in support of company goals
  • Manage web development (new web pages and content, updates to existing content, etc.)
  • Manage social media and other online communication channels.
  • Manage the creation of written content (press releases, case studies, datasheets, emails, social, whitepapers, etc.) as needed to support marketing goals
  • Manage tradeshows/events and memberships, including:
    • Developing strategy around shows
    • Securing and maximizing sponsorships
    • Securing speaking/participation opportunities
  • Managing Internal branding activities related to communications, facilities look/feel, and cross-department coordination
  • Managing (oversee, review, and approve) a junior marketing person’s work on content creation (social posts, slides, etc.), tradeshow coordination, industry research (trends, hashtags, etc.), document updates, branding updates, and more

Demonstrated Capabilities:

  • Ability to manage creation of content, including white papers, case studies, presentations, and related thought leadership
  • Ability to manage creation of website content, coordinate digital postings,
  • Created customer-facing content that embodies the communication style of Boston Engineering, including thought leadership in new and emerging technologies
  • Support of employee/internal communications
  • Managed trade show and event logistics
  • Lead social media initiatives
  • Developed themes, plan execution, and implementation of inbound and outbound marketing campaigns
  • Maintained a customer relationship management (CRM) database
  • Set, Monitor, and Report Marketing Metrics
Qualifications

  • BA/BS degree in marketing, business, or liberal arts
  • 3-5 years of experience in marketing, communications, or related field
  • Excellent writing, editing, and verbal communication skills 
  • Experience working in a professional services firm, preferably consulting
  • Experience with HubSpot or other Marketing Automation
  • MS Office proficiency (Word and PowerPoint)
  • Experience with Social media platforms.
  • Customer relationship management (CRM) and Adobe Suite experience is preferred
  • Mindset to develop new skills and apply new approaches to marketing


Additional Information

Location: Office-based role in Waltham, MA 

Reports to:  Vice Presdient of Sales & Marketing

This role is restricted to US persons (i.e., US citizens, permanent residents, and other protected individuals under the Immigration and Naturalization Act, 8 USC 1324b(a)(3)) due to access to export-controlled technology. Boston Engineering will require proof of status prior to employment.

**Your application will not be considered complete without a writing sample.**

Boston Engineering offers a full employee benefit plan, including a matching 401K plan in an open, energetic working environment that fosters strong client relationships with an entrepreneurial team spirit.  

All your information will be kept confidential according to EEO guidelines.



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