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Shopper Marketing Analyst
2 months ago
**Address**:USA-MD-Hyattsville-8301 Professional Place Ste115
**Store Code**:GF - Pdl Ecommerce Admin Suppo (5049661)
**Who Is Giant?**
With over 2 million weekly customers and annual sales topping $5 billion, Giant is the #1 grocer in the Baltimore-Washington area. What began as one store on Georgia Avenue in Washington D.C. in 1936, now has grown to over 160 stores spanning across D.C., Maryland, Virginia and Delaware.
Giant’s mission is beyond stocking groceries on shelves, we strive **to be the most trusted and loved local food retailer in our community**.
**Position Summary**:
With a passion for eCommerce, merchandising, sales and marketing, this role will execute on the omnichannel monetization strategy for Giant Food. This position is the primary connection between our retail brand and vendor partners in the planning, strategizing, managing, and tracking all vendor funded marketing campaigns.
This role must partner across Giant Food’s commercial teams (eCommerce, merchandising, marketing, operations) and support organizations such as Ahold Delhaize USA to deliver on business and financial objectives. It is also imperative to drive the omnichannel shopper experience to accelerate customer acquisitions and retention.
**Primary Duties and Responsibilities**
- Collaborate with internal merchandising teams and external vendor partners on selling and planning all vendor funded content at Giant Food
- Track performance of all vendor funded content omnichannel campaigns
- Monitor omnichannel ad revenue against the forecast and work closely with category teams and vendors to accurately bill the ads
- Partner with vendors on an ad hoc basis to recommend offer structures and ad tactics to drive incremental sales, awareness and market share
- Work closely with the Content Specialist on vendor funded ads from up front planning to backend execution
- Partner with the Omnichannel Partnership Manager to create vendor funded eCommerce exclusive offers and omnichannel bundling opportunities to drive sales and digital penetration
- Develop weekly scorecards highlighting ad revenue and performance against baselines
- Work with Ahold Delhaize USA Data and Digital Production Teams to create best in class ad reporting and share outs with the vendor community
- Create omnichannel ad revenue targets in association with the Omnichannel Partnership Manager & Finance and track billing of all ads after marketing campaigns have finished
- Additional duties and responsibilities may be assigned on an as needed basis based on business needs.
**Qualifications and Experience**:
**Basic**:
- 3+ years’ experience in any Marketing, Operations, Sales, eCommerce or Finance related roles
- Bachelor’s degree in a related field
- Proficient in MS Office tools, advance level in Excel
**Preferred**:
- Experience in working with consumer packaged goods brands (CPGs) and/or external partners
- Strong background in working in a cross functional environment
- Experience in building new processes and executing on an operational and strategic level Proficiency in data analysis & reporting using Power BI and/or Circana
**Why Work at Giant?**
At Giant, we love what we do, and make it easy for you to love it, too Every day, we build on our over 80-year legacy of innovation, quality, and value and hard work to keep our top spot in the market and with our customers. The most important part of that? Our people.
Giant’s thousands of associates in our stores, distribution centers and corporate headquarters have one thing in common: the opportunity to advance their career. We proudly hire and promote from our own ranks, offering opportunities to learn and advance, take trainings and earn degrees, serve our communities, receive recognition for their work and have a career, not just a job.
We proudly host Business Resource Groups (BRGs) - six voluntary employee-led groups that help build community and are aligned with our mission, values, goals, business practices and objectives. The BRGs programming is designed to support their members and our associates through social activity, volunteering and professional development opportunities.
Our mission is to provide convenient ways for our customers to prepare meals for moments that matter most through meal solutions, recipe inspiration, time-saving services like pickup and delivery and beyond. Giant also values being a better neighbor. One way we support our neighbors is by providing donations and charitable efforts to our local partners that support our main charitable causes.
We’d love for you to become part of the Giant family and join us in our journey of being a Better Place to Work, a Better Place to Shop and a Better Neighbor - because, after all, our people truly make us Giant.
**Job Requisition: 380846_external_USA-MD-Hyattsville
