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Analyst II Consumer Insights
1 month ago
Address: USA-MD-Hyattsville-8301 Professional Place Ste115 Store Code: Consumer Insights (5139356) Primary Purpose Manages internal consumer research projects and external vendors that are leveraged to extract insights for Ahold Delhaize USA and ADUSA brands. Our flexible/ hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days. Applicants must be currently authorized to work in the United States on a full-time basis. Duties And Responsibilities Provide strategic insight into improving customer experience and perceptions through the proper development and usage of both qualitative and quantitative research methodologies, ensuring that the appropriate methodological and valid statistical approaches are utilized. Interprets research findings and summarizes data analyses into actionable insights that address stakeholder objectives. Owns strategic consultancy for internal and external stakeholders that identifies opportunities, helps formulate open business questions, recommends research methodologies, and writes research plans and proposals. Develop and deliver presentations at key Management Meetings as appropriate. Ensure that all research instruments accurately measure what we want them to measure, and that the data is representative of the market. Maximizing the learnings, insights and value-added of all ongoing research. Keep up to date on new methodologies, best in class research approaches and skill development. Manage variety of primary research methodologies from both a qualitative and quantitative perspective. This includes, but is not limited to focus groups, mobile missions, research panels, online communities, tracking studies, user experience testing, segmentation studies, concept testing, test/control methodologies, etc. Implement best practices within consumer insights through standardization of methods, tools, and knowledge-sharing to maximize group efficiency and impact as well as identify and champion new and emerging research techniques. Partner closely with other team members within Consumer Insights, Shopper Insights and Advanced Analytics to ensure appropriate integration of data. Qualifications Min 5-7 years of market research experience. Bachelor’s Degree in Marketing, Marketing Research, Psychology, Statistics, Mathematics, or Economics. #J-18808-Ljbffr
