Director, Digital Marketing

2 weeks ago

New York, United States Warner Music Group Full time

Job Description:
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:

- Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
- Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
- Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
- Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.

Consider a career at WMG and get the best of both worlds - an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Director, Digital Marketing

A little bit about our team:
The Digital Marketing team at Elektra is central to our operations, and at the forefront of breaking artists and speaking to their fans. We are a digital first label and a creative first label. We are strategy led, creative, we speak fandom and are outspoken in personality. As an internal and external key stakeholder in our artist’s careers, the Digital Marketing team is responsible for shaping and executing what makes our artists resonate with the world.

Your role:
As the Director, Digital Marketing, you possess a unique set of specializations in the digital realm. You’re an independent, proactive thinker who also loves to cross collaborate productively with the members of an artist’s team. You know how to create a plan, ideate it, execute it, learn from it and adapt. You’re a storyteller who’s passionate about helping artists get their vision out in any form - whether it’s via short form content, by directly identifying and mobilizing fan communities, breaking ground in unknown territory with only moments of a song, or by forging partnerships and relationships across the digital landscape. You love to action on all forms of data / analytics; and as an innate problem solver, you thrive on getting from Point A to Point B in a new way. You know how to identify emerging trends across all areas of the industry, and act urgently on them.

Here you’ll get to:

- Build and maintain strong relationships across the digital landscape with social and short form platforms.
- Work hand in hand with the Project Managers and the Content team to create bespoke strategies for your roster of artists.
- Establish relationships and interface directly with artists, managers and key label executives in order to develop compelling and powerful digital marketing strategies for your tailored roster of artists.
- Construct community/fan-building initiatives. Identify who the fans are or will be, develop their community online via various platforms and empower them to be a part of the artist’s story.
- Build and manage new and ongoing relationships with our external partners and affiliates.
- Work collaboratively with the Project Managers and Content teams to ideate, budget, and execute effective digital advertising campaigns for artists, creating a strong presence in the desired target market and community.
- Work closely with artists and artist management to ensure requests and expectations are handled thoughtfully and carried out effectively.
- Attend and contribute to all related company meetings in connection with assigned projects, and provide dept. head with timely feedback and follow-up regarding any action items.
- Effectively communicate all aspects of your projects on a regular basis to the entire company (whether that be written, or confidently presenting in our meetings).

About you:

- 4+ years of digital marketing experience.
- You are excited about breaking songs, artists, and creating moments.
- You live on TikTok, Reels and Shorts; you are a culture expert.
- You’re passionate about the music industry and eager to learn and grow with us.
- You are both creative and curious.
- You have strong organizational skills and are capable of managing multiple priorities.
- You have excellent communication skills, including public speaking and presentations.
- You embrace change and are ready to take on new challenges as they come
- You have a clear understanding of industry standard analytical tools, and a knowledge for data analysis.
- You understand working with creators and influencers.
- You have experience writing copy as well as creating and editing basic photo/video content.
- You are a quick learner who is excited to discover and master new platforms, apps and se

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