Director, Digital Delivery

4 weeks ago

New York, United States C. R. Bard, Inc. Full time

**Director, Digital Delivery** Franklin Lakes **Job Description Summary** The Director, Digital Delivery is a critical member of the Digital Delivery Team within the Corporate Digital Accelerator Team. This role is primarily accountable for driving omnichannel excellence at a Region and Business Unit level by accelerating our digital capabilities and delivering growth through prioritized omni-channel experiences.**Job Description** * Working with assigned Region and Business Unit(s) * Serves as architect to lead the end-to-end delivery lifecycle of integrated best-in-class omni-channel solutions * Partners with TGS Business Partner on technology solution requirements in alignment with the integrated technology roadmap * Define the set of capabilities, roles & responsibilities, processes, and technology required to drive delivery efforts: ongoing management and optimization of marketing channels, including pre-campaign analysis and planning, campaign management, testing, post-campaign strategy and recommendations for future and continuous optimization. * Manages the project ideation, gathering the high- level business requirements, defining the detailed requirements and process into stories and roadmaps to accelerate achievement of growth imperatives. * Plans and estimates delivery work with an Agile approach, focusing on business justification, funding, scope, timelines, project milestones, resource planning (both on-shore and off-shore), risk identification and mitigation planning * Identify best practices (competitive and B2B at large) in omni-channel marketing. * Working with the Digital Accelerator Team and other Corporate Marketing teams * Execution engine and scaling, roadmap development: Develop capabilities around the BD organization through training, sharing of best practices; including playbooks, e.g. lead generation excellence (from lead origination to nurturing to expansion, etc.), and KPIs / metrics to measure, to road-test new digital ways of working & processes * Interpret quantitative and qualitative insights from a variety of sources

Marcom Intelligence, Analytics, Customer Insights

and implements those best practices and fact-based insights into our digital marketing strategies. * Establishes targeting specific goals and KPIs, measuring performance and attribution across digital channels, marketing automation, CRM, and ERP (e.g. Adobe/Marketo, Salesforce, and SAP). * Contributes to the ongoing development of solution/program offering approaches, methodologies, techniques, business development tools, and growing our resources * Collaborates with DDA and Data Strategy teams to understand current technologies and roadmap of emerging behaviors, technologies in the market. Employment at BD is contingent upon the Companys receipt of sufficient proof that you are or will be fully vaccinated against COVID-19. Consistent with BDs Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law. **Primary Work Location** USA NJ - Franklin Lakes**Additional Locations** **Work Shift** NA (United States of America)

**BDs commitment to you** Our comprehensive Total Rewards program

which includes benefits, continuous learning, career growth and more

is designed to make sure that you are taken care of. 78%

Recommend to a friend 87%

Approve of CEO "Purpose driven company where associates work every day to make healthcare better. A lot of great initiatives going on to make BD the best MedTech company in the world." **Anonymous, Franklin Lakes, NJ**

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