Digital Marketing Manager

3 weeks ago

New York, United States Gordmans Full time

Content Planning and Execution:

  • Partner with the Creative and Brand Director on the content planning process with the goal of getting delivery of assets in a timely manner for execution onsite
  • Manage the on-site content flip process from briefing and on-site messaging strategy

Visual Merchandising Strategy

  • Create Ecom site web pages, including landing pages, product pages, blog posts, uploading videos across BTC/ B2B sites, and any/all functions related to the Shopify Plus platform.
  • Develop and own the visual merchandising strategy to optimize product pages, category pages, navigation, and internal site search.
  • Continuously identify opportunities to enhance the shopping experience through site optimization.

Site Maintenance And Optimization

  • Lead monthly site validations to ensure seamless launches of new products and promotions.
  • Manage the on-site search results strategy to maximize performance and customer experience.
  • Build and manage all on-site promotions
  • Leading 18th month UX/UI plan strategy

Digital ops management

  • At least 2+ years of hands-on Paid Media or Digital Media Buying experience.
  • Partner with digital marketing and SEO agencies to maintain and execute site updates for optimal search engine optimization
  • I set up, scheduled, and deployed emails in Klayvio (monthly campaigns, drip campaigns, segmentation, personalization, automated email programs) and mobile text messaging.
  • Assist in deploying successful digital marketing campaigns (paid search, paid social, email, affiliate marketing, etc.), and help provide ideas and manage implementation from ideation to execution.
  • Assist marketing team and graphic designer where needed to develop the site, email, and social content, including visuals, copy, and videos.
  • Help strategically plan our marketing approach upon a constantly changing inventory position of products and brand initiatives.
  • Pull and consolidate metrics across all digital channels. Create reports speaking to digital media benchmarks & KPIs

Project Management

  • Collaborate with Site Experience to develop strategic roadmap projects from conception to user acceptance testing.
  • Partner with the Customer is a group to improve the site, policy, and systemic issues related to the e-commerce experience.

Team Leadership

  • Build and lead an effective team, fostering a collaborative and supportive work environment.
  • Work successfully with cross-functional partners to achieve business objectives.

Qualifications

  • 5+ years in e-commerce as a Site Merchandiser or Buyer/Merchandiser.
  • 3+ years in digital marketing across all channels
  • Experience working in Salesforce Commerce Cloud is required.
  • Experience working in Shopify is preferred but not required.
  • Experience working in GA4 is preferred but not required.
  • Self-starter with superior time management, project management, and organizational skills.
  • Ability to adapt to changing priorities and react with an appropriate sense of urgency.
  • Ability to work cross functionally, understanding different needs of the business and managing expectations.
  • Understanding of business impact as it relates to customer journey.
  • Desire and ambition to keep ahead of industry trends and new technologies.
  • Exceptional data-analysis skills and ability to communicate findings effectively in a non-technical manner.
  • Self-motivated, resourceful, and creative mindset.
  • Excellent communication skills
  • Ability to develop and maintain respectful, strong relationships across the organization

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