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Director of Digital Marketing

4 months ago

New York, United States QuinStreet Full time

 CORPORATE OVERVIEW

Founded in 1999, and with its initial public offering in 2010, QuinStreet, Inc. is the leader in vertical marketing and media online, consistently delivering the right leads at the right volume to thousands of industry-leading clients and business brands. The company’s full-service approach combines direct marketing expertise, vast search and media reach, and industry-leading technologies to deliver dramatically improved results for clients. QuinStreet is headquartered in Foster City, CA, with satellite offices worldwide.

JOB DESCRIPTION

Reporting to the Head of Sales, the Director of Digital Marketing will be responsible for developing Digital Marketing services and solutions for our B2B Technology sales division, with a focus on product positioning, messaging, and packaging. You will also be responsible for bringing updated features and/or services to market, across all channels, environments, and ad formats, working closely with our product, sales, sales ops, and client services teams.

 RESPONSIBILITIES

  • Develop product positioning and messaging that differentiates our products with clients and agencies
  • Understand our buyer personas, their pain points, buying process and criteria, and transfer knowledge back to product and sales
  • Keep the company up-to-date with market trends, and keep us several steps ahead of the competition at all times
  • Conceive and develop innovative marketing programs that drive demand with brands and agencies
  • Develop the go-to-market strategy for messaging, packaging, promoting, and selling of our products
  • Plan the launch of new products and releases and manage the cross-functional implementation of the plan
  • Provide expertise and content support to rapid response strategies as needed
  • Educate both internal and external stakeholders on our product features and their benefits
  • Collaborate with Sales Operations to develop sales tool that support the selling process targeted to your market segments
  • Measure and optimize the buyer journey as it relates to product feature adoption and usage requirements
  • Create/update sales and marketing materials

 REQUIREMENTS

  •  7+ years professional experience, with 4+ years of Digital Marketing experience in the B2B Technology Online Performance Marketing space
  • Proven success directly supporting mid- to large-sized sales force and working closely with product teams
  • In-depth understanding of B2B ad-tech and mar-tech landscape, mobile and/or video experience a plus
  • Experience building and executing marketing plans using a creative approach
  • Master story teller with high attention to detail and strong presentation skills
  • Superb communication skills, verbal and written
  • Strong analytical skills and a data-driven mindset
  • Ability to influence, motivate, and train others
  • Master multi-tasker
  • Advanced PowerPoint skills 
  • BA/BS degree required, MBA or advanced degree preferred

QuinStreet is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, pregnancy status, sex, age, marital status, disability, sexual orientation, gender identity, or any other characteristics protected by law.