Digital Marketing Manager
3 weeks ago
JOIN OUR GLOBAL TEAM
A
BrainsWay Career
is more than just a job—it’s personal. We’re deeply committed to transforming the lives of those who are suffering from mental health disorders. If you’re a natural problem-solver with the imagination, courage, & passion to make a meaningful difference, BrainsWay is where you should continue to build your career.
Pay : $90K-$100K, commensurate with experience
Location : Ideal candidate will be located in New York or New Jersey, but we're open to a qualified remote candidate from other states
Travel : Approximately 10% travel required to company meetings and conferences.
Summary : The Digital Marketing Manager will develop best-in-class digital marketing programs to align with the overall marketing and communications objectives for the BrainsWay Deep TMS Family of Products, Systems, and Therapies. Qualified candidates will be fluent in their understanding of the strategies and tactics of today's digital marketing ecosystem and how to
create and sell integrated plans that drive business results. This role supports the commercial activity associated with the BrainsWay Deep TMS Systems and will collaborate closely with the product management and marketing functions within the business.
DAY-TO-DAY
Lead planning of digital marketing campaigns that exceed client expectations and support business objectives.
Responsible for all digital media to drive customer engagement, including planning, execution, optimization, and reporting on performance.
Work with and lead digital agency to support and amplify digital strategy.
Drive email engagement/nurturing strategy and execution.
Coordinate webinar and digital event strategy in concert with sales and product management teams.
Maintain and update website in conjunction with agencies to drive SEO performance.
Partner with cross-functional teams to drive analytics, marketing automation, web production and email to create and execute robust digital campaigns.
Effectively build relationships within the marketing and sales teams and act as main point of contact for planning digital programs .
Analyze various data sources (i.e., 3rd party research, competition, digital trends, past campaign data) to help guide and inform digital plans.
Work closely with Director of Analytics and digital agency to create measurement plans and deliver insightful campaign reports to the sales and marketing teams.
Effectively communicate and sell fresh ideas/plans internally and with client partners and gain alignment.
QUALIFICATIONS
Education:
Bachelor's degree required, ideally in Marketing. MBA preferred.
Experience:
Minimum 5 years of relevant experience strategizing B2B and B2C digital marketing programs.
Competencies:
Must have experience strategizing multi-channel digital campaigns. Strong digital marketing acumen and a proven track record of developing and selling impactful campaign plans that drive business results. A thorough understanding of inbound & outbound email marketing, organic and paid search engine marketing, social media marketing, content marketing, website strategy, and customer relationship management. Ability to think strategically and creatively: analyze, synthesize, recommend, and take actions. Strong communication and presentation skills. Organization of campaigns/initiatives into a marketing execution calendar. Experience with marketing automation platforms. Ability to manage multiple campaigns/clients at once and effectively prioritize work. Play a thought-leader role by sharing knowledge and best practices within the company. Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity.
Systems : Proficiency in Salesforce, Pardot, WordPress, and Google Analytics strongly preferred.
Passionate about BrainsWay mission, vision, & core values
ABOUT BRAINSWAY
BrainsWay is a global leader boldly transforming lives by advancing neuroscience and elevating mental health treatments through superior science and an unparalleled body of clinical evidence.
BrainsWay’s Deep Transcranial Magnetic Stimulation (Deep TMS) technology has created a new era in treatment as an effective, safe, and non-invasive neurostimulation treatment for treatment-resistant psychiatric and neurological brain disorders. As a non-drug treatment based on magnetic brain stimulation, BrainsWay Deep TMS has been proven to be effective for patients with major depressive disorder (including reduction of anxiety symptoms / anxious depression), obsessive-compulsive disorder, and smoking addiction.
Brainsway’s unique technology is based on patents registered by the National Institute of Health (NIH) and by the company. BrainsWay is the first and only company to obtain four FDA-cleared indications backed by pivotal studies demonstrating clinically proven efficacy, and a variety of additional indications from health institutions worldwide such as the CE and ANVISA.
BrainsWay was founded in 2003 and is headquartered in Burlington, MA & internationally in Jerusalem, Israel. www.brainsway.com
EQUAL OPPORTUNITY EMPLOYER
Our worldwide culture embraces diversity. We pride ourselves on furthering an equitable and inclusive workplace, believing that the more diverse our talent and contributing perspectives, the better we can fulfill our mission of boldly advancing neuroscience to improve health and transform lives for all humankind affected by treatment-resistant mental health disorders.
BrainsWay is an Equal Opportunity Employer, welcoming and encouraging diversity in the workplace based on essential experience and qualifications, regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.
If you have a disability or special need that requires accommodation to navigate our applicant or hiring process, please contact us.
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