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Director, Digital Marketing

4 months ago

New York, New York, United States Aircall Full time

Aircall is a place where voices are valued.

Backed by over $220 million of investment since 2015, we create technology that fuels accessible, transparent and collaborative communication to empower our base of 18,000+ customers (and growing) to make authentic, human connections.

Conversation is a cornerstone of our culture. Wherever our people find themselves in the Aircall world – Paris, New York, Sydney, Madrid, London, Berlin, or at home – everyone has a voice that is valued.

Whatever your background, wherever you're from – we want you to join the conversation. Let's talk.

About the Role

The Director of Digital Marketing is a strategic role that leads our global paid and organic digital marketing channels. We are looking for an experienced digital expert and leader to manage a talented digital marketing team at the international level. The main goal of this team is to drive demand and inbound pipeline through high ROI-driven digital strategies.

What you'll do:

  • Set up and develop a global digital strategy to drive inbound and enable predictive spend and positive ROAS, with the goal to meet or exceed digital performance targets.
  • Own digital channels to feed marketing and sales funnel and oversee digital customer acquisition strategy with advanced audience targeting (SEO, Google Ads, Paid social, ranking websites...)
  • Work and manage the SEO experts to optimize site traffic and conversion.
  • Manage an international team of digital specialists (Paid Search, Organic Search, Paid Media...) manage their career development, their aspirations, and ensure the well-being of everyone.
  • Define overall digital campaign strategy; execute global marketing campaigns (evergreen & seasonal campaigns in line with Market trends): align to the global marketing campaign calendars, identify opportunities, prioritize projects,, monitor performance and analyze results
  • Analyze and report weekly results, implement corrective actions quickly if needed and work with the operations to determine and prioritize data views needed to optimize digital efforts and track results.
  • Report to the leadership team inbound performance, tactical and strategic plan.
  • Enable full-funnel performance analysis and align investment decisions with performance targets.
  • Collaborate with the field, program, product marketing, content, studio and brand teams to develop and implement a coordinated strategy for acquiring multichannel prospects.
  • Manage external agencies, freelancers and budgets.

What you'll bring:

  • Senior experience in performance and/or digital marketing, preferably in the B2B SaaS space (10 years)
  • Attribution and data expertise including GA4, GSC, Looker and others.
  • Experience with international digital acquisition (NA, EMEA & APAC)
  • Experienced advertiser on digital advertising platforms like Adwords, Display, Affiliate programs, Facebook, Linkedin, etc.
  • Strong on and off-page SEO experience
  • Experience managing large budgets at a global level and being accountable for ROI
  • Player/Coach - strategy is not enough, we need to build things and expect you to get stuck in with your team
  • Metrics-driven mindset, with critical thinking and problem-solving skills
  • Great management skills, you will be a leader for an international team
  • Excellent team player with strong communication, you understand an integrated approach across our marketing channels and work collaboratively to achieve team success

Aircall is constantly moving forward. We're building new roads to complete our journey, and we're taking people with us who have the same builder mentality.

Let's grow together: Aircall is a place for those who dare to be bold and seek responsibility, excellence, and the opportunity to push themselves to new heights.

We're creating a place where great people trust one another and thrive together.

People flourish at Aircall and now is the time to be part of the team and the journey we're on.

Why join us?

Key moment to join Aircall in terms of growth and opportunities

Our people matter, work-life balance is important at Aircall

Fast-learning environment, entrepreneurial and strong team spirit

45+ Nationalities: cosmopolite & multi-cultural mindset

Competitive salary package & equity

Medical, dental, and vision insurance is 100% covered

401k plan with company matching

Unlimited PTO — take the time you need to come to work feeling great

Wellness, commuter, and childcare reimbursements

Generous parental leave policy

DE&I Statement:

At Aircall, we believe diversity, equity and inclusion – irrespective of origins, identity, background and orientations – are core to our journey.

We pride ourselves on promoting active inclusion within our business to foster a strong sense of belonging for all. We're working to create a place filled with diverse people who can enrich and learn from one another. We're committed to ensuring that everyone not only has a seat at the table but is valued and respected at it by providing equal opportunities to develop and thrive.

We will constantly challenge ourselves to make sure that we live up to our ambitions around diversity, equity and inclusion, and keep this conversation open. Above all else, we understand and acknowledge that we have work to do and much to learn.

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