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Vp CRM

2 months ago


Dallas, United States Crandall Associates Full time

VP of CRM sought to improve & enhance customer relationship marketing programs and initiatives that successfully build profitable, long-term customer relationships across all brands in all channels. Provide strategic direction for tools and technology to support the implementation and execution of the customer relationship marketing strategy.

The Vice President of CRM will create and lead the team that defines and executes multi-channel marketing programs that cost-effectively increase the value of customer relationships. This individual will lead and direct all facets of customer relationship marketing in an ecommerce environment.

This individual will develop & manage the strategic plan for customer relationship marketing, database marketing and customer research. You will liaise with internal and external resources (including IT and the brands) to support company goals and maximize margin.

This role requires a strong foundation in database marketing analytics, including statistical modeling, customer profiling, segmentation analysis, and other analytical techniques to improve customer insights, retention and loyalty. You will lead, develop and execute the design and implementation of a customer segmentation system, with long term customer value at the forefront.

Pay: $150,000.00 - $200,000.00 per year

**Benefits**:

- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off

Compensation package:

- Bonus opportunities
- Yearly pay

Experience level:

- 10 years

Schedule:

- 8 hour shift

Work Location: In person


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