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Senior Marketing Manager
4 months ago
Aspire Bakeries is a North American baking company with a leadership position in specialty frozen baked goods. Formed from leading bakery companies, its innovative food portfolio includes breads, artisan breads, buns, cookies, donuts, muffins and pastries from beloved brands like ®, ®, and ®. Aspire Bakeries champions the values of Integrity, Ownership, Customer Focus, Creativity and Care to help us deliver on People Safety, Food Safety, Quality and Collaboration.
Own the Otis Spunkmeyer brand strategy and propel its growth across all channels. Craft data-driven plans, build winning partnerships, and lead innovative brand activations. Initiating and developing measurable business strategies for the segments across the entire Otis Spunkmeyer product portfolio to achieve financial and volume objectives.
Developing and implementing strategic marketing plans by translating market research into usable insight, and prioritizing them based upon customer/channel impact while remaining consistent with key customer/channel strategies.
Serving as an expanded primary internal Marketing resource for sales and sales strategy teams.
Driving alignment within Aspire Bakeries for the Otis Spunkmeyer Brand to deliver sustainable growth and profitability, including synergies with omni-channel solutions, where feasible, to drive integrated cross-channel solutions for customer and consumers.
Identify and execute digital marketing support to evolve Otis Spunkmeyer’s go-to-market for earned and owned media; collaborate with national account sales partners to maximize our presence with customer digital opportunities.
Developing programs and brand activations that align with the strategic imperatives of key foodservice channels.
Supporting business development with select key non-commercial, distributor and national accounts against national initiatives.
Leverage syndicated category, customer and consumer analytics to formulate insightful, data driven recommendations.
From the brand and marketing lens, aligning innovation cadence to support annual plan: pre-launch and launch timing with R&D, Project Management and Sales.
Developing programs and promotions with marketing agencies and effectively managing timelines and budgets.
Expand capability of data, analytics and exaction of primary Otis Spunkmeyer merchandising program.
Contributing to the segment media plans including print, direct mail, e-media and website.
Leading the brand and marketing contributions for all key foodservice industry trade shows.
Delivering volume and profit results that contribute to achievement of Otis Spunkmeyer’s overall financial objectives. Incumbent will be responsible for the management of marketing and overhead budgets for their channel.
MBA preferred
Channel, Customer or Brand Marketing experience (preferred 5-7 years)
Digital native or digital passion person; digital analytics savvy
In depth knowledge of foodservice industry trends, foodservice category analytics, channel business dynamics, consumer dynamics and ability to develop integrated marketing communications plans to drive channel sales.
Ability to assimilate raw research into analysis, implications and recommendations with executive summary.
Advanced skills with Microsoft PowerPoint, Word, and Excel.
The final determination of a successful candidate’s starting pay will vary based on a number of factors, including, but not limited to location, shift, education, skill, and experience within the job or the industry. For union-represented postings, wage rates and ranges are governed by applicable collective bargaining agreements.
Our organization is committed to promoting the independence, dignity, integration, and equality of opportunity of persons with disabilities by ensuring the accessibility of our facilities and services. Accommodations are available for all parts of the recruitment and selection process.
