Senior Content Marketing Manager

3 weeks ago

Oak Brook, United States Innovista Health Full time
Job DescriptionJob DescriptionDescription:

Do you wake up every morning inspired to solve problems and make a meaningful impact in healthcare? If so, we want to hear from you.


At Innovista Health, we're leading the effort to drive transformative change in healthcare. We are a full-service value-based care and managed service organization that partners with independent providers to help them navigate, succeed, and thrive in value-based care.


Founded in 2013, Innovista Health offers solutions for providers at every point along the continuum of value-based care, ranging from care management, provider/ACO enablement, and quality improvement to performance insights, reporting, and managed administrative/payment services.


While Innovista Health’s main offices are in Oak Brook, IL and Houston, TX, we have remote employees throughout the US.


This fully remote position is a fantastic opportunity for you to become a part of our team, leading the charge toward a superior, more efficient healthcare system.


JOB SUMMARY

We are looking for an experienced Sr. Content Marketing Manager to join our team. This role will drive impactful content and messaging strategies to position Innovista Health as a leader and experienced partner in value-based care. You will also support our clinical services business by creating compelling campaign strategies for driving patient growth and engagement.


DUTIES AND RESPONSIBILITIES:

  • Develop and implement the overall content strategy for Innovista Health and Innovista Medical Centers
  • Lead the strategy, creation, approval, and delivery of diverse content, including articles, blogs, landing pages, case studies, videos, client newsletters, web pages, pitch decks, sales sheets, collateral and email.
  • Spearhead strategic discussions with leadership to determine content/marketing support for company initiatives, positioning Innovista as an expert in emerging VBC trends with special focus on the unique needs of the TX and IL markets
  • Collaborate with VP of People to support internal communication initiatives.
  • Establish value proposition and key messaging strategy for Innovista’s various target audiences – current clients, prospective clients, providers, employees and patients
  • Provide guidance on brand voice and serve as brand steward, acting as final quality control for all content created business-wide to ensure consistency of brand, message, and error-free deliverables
  • Create the monthly editorial calendar to drive brand awareness for our clinical services and value-based enablement services, targeting patients and providers.
  • Own and execute our SEO strategy to inform the content roadmap/website enhancements and systematically improve rankings and organic search for key topics.
  • Serve as manager to external agencies, interns, and freelancers as well as be an individual contributor who rolls up their sleeves as an integral part of the small, agile marketing team.
  • Collaborate with clinical teams, marketing ops and analytics team on overall campaign strategies to drive growth and engagement in all parts of the funnel, testing different messaging and calls-to-action.



Requirements:


  • BA/BS degree or equivalent working experience with a strong writing and editing background.
  • 8+ years of experience producing content for a healthcare organization, preferably aimed at provider and patient audiences. You bring an understanding of the healthcare system, specifically primary care, ACOs and the transformations associated with value-based care initiatives.
  • Experience working with diverse audiences - designers, executives, clients, subject matter experts, creative-- to create compelling stories in the market.
  • Experience producing content from scratch in addition to managing freelancer writers or agencies in the production of content,
  • A keen eye for tone, voice, and grammar, and an unrelenting need to hold copy to best-in-class standards. You have an ability to write in different voices depending on the need.
  • Self-starter attitude with a proactive approach to building relationships across the company.
  • Good time-management skills to juggle multiple projects at once.
  • Strong interpersonal and communication skills to support working with busy senior executives/SMEs.
  • Critical-thinker and problem-solver, ability to deal with ambiguity and push projects to completion.
  • You have a portfolio of various content types (short-form, long-form, social) and know the best practices for crafting each content type. Samples of past work would be expected.
  • Excellent organizational skills and experience using project management software (Monday or equivalent).


BENEFITS

We are committed to creating a culture where everyone feels important, welcomed, and included. We demonstrate this commitment by offering a comprehensive benefits package that fosters opportunities for growth and advancement and supports the physical, mental, and financial wellbeing of our team members.


HEALTH & WELLBEING

  • A choice health coverage, including HMO and PPO, plus Flexible Spending Account (FSA) and Health Savings Account (HSA) options
  • Dental and vision coverage
  • Company-paid benefits (short- and long-term disability, employee life, and accidental death and dismemberment)
  • Employee Assistance Program
  • Discounts and perks on gym memberships, shopping, travel, recreation, and more

FINANCIAL GROWTH

  • A yearly discretionary bonus
  • 401(k) with a company match
  • Rewarding employee referral bonuses

WORK/LIFE BALANCE

  • Generous paid time off policy that increases with tenure
  • Nine paid company holidays + Diversity Days
  • Paid Parental Leave (up to 6 weeks, subject to applicable waiting period)
  • Potential to work hybrid or remote and/or create a flexible work schedule (role specific)

JOB SATISFACTION & ADVANCEMENT

  • Clear career advancement and growth pathways
  • Continuous education opportunities
  • Diversity, Equity & Inclusion Committee with various Business Resource Groups you can join
  • Company-wide socials and gatherings
  • "Dress for Your Day" policy
  • An open-door policy that encourages direct communication with our CEO and upper management, fostering transparency and inclusivity in our work culture

Benefits may be subjected to an applicable waiting period.

  • Marketing Manager

    4 weeks ago

    Oak Brook, United States The Drake Oak Brook, Autograph Collection Full time

    The benefits… Insurance enrollment available from DAY 1! Paid time off available from DAY 1! Holiday pay available from DAY 1! 401(k) enrollment after 30 days! Hotel and travel discounts at worldwide destinations! Professional development and promotion opportunities! About this job…As a key member of the Drake Oak Brook, Autograph Collection Sales &...

  • Marketing Manager

    4 weeks ago

    Oak Brook, Illinois, United States The Drake Oak Brook, Autograph Collection Full time

    The benefits...Insurance enrollment available from DAY 1Paid time off available from DAY 1Holiday pay available from DAY 1401(k) enrollment after 30 daysHotel and travel discounts at worldwide destinationsProfessional development and promotion opportunities About this job... As a key member of the Drake Oak Brook, Autograph Collection Sales & Marketing...

  • Content Marketing Specialist

    1 month ago

    Royal Oak, United States 4flow Full time

    What your new challenge will look like The Content Marketing Specialist is responsible for developing, managing, and executing 4flow's content marketing strategy in North America. This role involves creating high-quality content that engages the target audience(s), enhances brand awareness, and drives traffic to the 4flow website. The specialist needs to...

  • Content Marketing Strategist

    1 day ago

    Royal Oak, Michigan, United States 4flow Full time

    About the RoleThe Content Marketing Specialist will be responsible for developing and executing a comprehensive content marketing strategy for North America. This role involves creating high-quality content that engages the target audience, enhances brand awareness, and drives traffic to the 4flow website.Key ResponsibilitiesDevelop and implement a content...

  • Marketing Coordinator

    1 month ago

    Oak Brook, United States Let's Pave Full time

    Job DescriptionJob DescriptionDescription:Our B2B Marketing Coordinator is responsible for supporting the marketing efforts specifically aimed at business-to-business (B2B) audiences. This role involves coordinating and executing marketing campaigns, managing content, and analyzing data to enhance lead generation and brand awareness within the B2B sector....

  • Marketing Coordinator

    6 days ago

    Oak Brook, United States Let's Pave Full time

    Job DescriptionJob DescriptionDescription:Our B2B Marketing Coordinator is responsible for supporting the marketing efforts specifically aimed at business-to-business (B2B) audiences. This role involves coordinating and executing marketing campaigns, managing content, and analyzing data to enhance lead generation and brand awareness within the B2B sector....

  • B2B Marketing Coordinator

    2 weeks ago

    Oak Brook, United States Let's Pave Full time

    TheB2B Marketing Coordinator is responsible for supporting the marketing efforts specifically aimed at business-to-business (B2B) audiences. This role involves coordinating and executing marketing campaigns, managing content, and analyzing data to enhance lead generation and brand awareness within the B2B sector. The B2B Marketing Coordinator must be highly...

  • B2B Marketing Coordinator

    2 weeks ago

    Oak Brook, United States Let's Pave Full time

    TheB2B Marketing Coordinator is responsible for supporting the marketing efforts specifically aimed at business-to-business (B2B) audiences. This role involves coordinating and executing marketing campaigns, managing content, and analyzing data to enhance lead generation and brand awareness within the B2B sector. The B2B Marketing Coordinator must be highly...

  • Content Specialist

    3 weeks ago

    Oak Brook, United States National Insurance Crime Bureau Full time $50,000 - $62,000

    Job DescriptionJob DescriptionApplications will be accepted through Tuesday, September 3, 2024.With a 110-year heritage, the National Insurance Crime Bureau (NICB) is the nation's premier not-for-profit organization dedicated exclusively to fighting insurance fraud and crime.NICB membership includes more than 1,200 property-casualty insurance companies,...

  • B2B Marketing Specialist

    2 weeks ago

    Oak Brook, Illinois, United States Let's Pave Full time

    Job OverviewThe B2B Marketing Coordinator at Let's Pave plays a crucial role in enhancing our marketing initiatives directed towards business clients. This position is focused on orchestrating and implementing marketing strategies, managing content, and analyzing performance metrics to boost lead generation and elevate brand visibility in the B2B...

  • Content Specialist

    4 weeks ago

    Oak Brook, United States National Insurance Crime Bureau Full time

    Job DescriptionJob DescriptionWith a 110-year heritage, the National Insurance Crime Bureau (NICB) is the nation's premier not-for-profit organization dedicated exclusively to fighting insurance fraud and crime. NICB membership includes more than 1,200 property-casualty insurance companies, vehicle rental companies, auto auctions, vehicle finance...

  • Content Specialist

    3 weeks ago

    Oak Brook, United States National Insurance Crime Bureau Full time $25 - $28

    Job DescriptionJob DescriptionWith a 110-year heritage, the National Insurance Crime Bureau (NICB) is the nation's premier not-for-profit organization dedicated exclusively to fighting insurance fraud and crime. NICB membership includes more than 1,200 property-casualty insurance companies, vehicle rental companies, auto auctions, vehicle finance...

  • Client Marketing Specialist

    3 months ago

    Oak Brook, United States SmarkLabs Full time

    Job DescriptionJob DescriptionWe are a full-service marketing firm focused on helping growth-focused B2B companies plan and execute revenue-accelerating strategies. We are seeking an experienced Marketing Specialist to join our team and work remotely from the Chicagoland area.*At least 3 years of work experience (post college graduation) is...

  • Client Marketing Specialist

    3 months ago

    Oak Brook, United States SmarkLabs Full time

    Job DescriptionJob DescriptionWe are a full-service marketing firm focused on helping growth-focused B2B companies plan and execute revenue-accelerating strategies. We are seeking an experienced Marketing Specialist to join our team and work remotely from the Chicagoland area.*At least 3 years of work experience (post college graduation) is...

  • Marketing Strategist

    2 days ago

    Oak Brook, Illinois, United States Inspira Financial Full time

    Job Description**About Us**Inspira Financial is a leading provider of health, wealth, and retirement solutions that empower individuals and businesses to achieve their financial goals. With a strong commitment to customer-centricity and innovation, we strive to deliver exceptional results and build long-lasting relationships with our clients.Job SummaryWe...

  • Digital Marketing Specialist

    2 days ago

    Oak Brook, United States The Inland Real Estate Group LLC Full time

    The DIGITAL MARKETING SPECIALIST plays a crucial role in driving day-to-day digital marketing efforts that support corporate and on-site objectives, with a primary focus on optimizing online presence. As a DIGITAL MARKETING SPECIALIST, you will play a pivotal role in enhancing and promoting Inland Residential's brand across various digital platforms. This...

  • Marketing Specialist

    4 weeks ago

    Oak Brook, United States LaSalle Network Full time

    LaSalle Network is a professional staffing and recruiting firm based in the Chicagoland area. LaSalle Network provides staffing, recruiting and culture consulting services to companies of all sizes, ranging from startups to Fortune 500 organizations. We offer a range of services, including temporary staffing, temporary-to-permanent staffing and permanent...

  • Marketing Specialist

    4 weeks ago

    Oak Brook, United States The LaSalle Group Full time

    LaSalle Network is a professional staffing and recruiting firm based in the Chicagoland area. LaSalle Network provides staffing, recruiting and culture consulting services to companies of all sizes, ranging from startups to Fortune 500 organizations. We offer a range of services, including temporary staffing, temporary-to-permanent staffing and permanent...

  • Content Development Specialist

    3 days ago

    Oak Brook, Illinois, United States Lions Clubs International Full time

    Job DescriptionWe're a global organization dedicated to making a positive impact.Lions Clubs International is the largest service club organization in the world, with 1.4 million members serving locally and globally to address some of humanity's biggest challenges.Our international association supports every Lion and club, with over 300 staff members working...

  • Marketing Coordinator

    2 weeks ago

    Oak Brook, United States Marcus And Millichap Full time

    We are currently seeking a Marketing Coordinator to provide additional support to a very active Brokerage team in our office in Oak Brook, IL.This role provides marketing and administrative support in a fast-paced, team-oriented environment. This individual will work alongside the current marketing coordinator and director of marketing. Responsibilities:...