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Senior Marketing Manager, Global Basketball
2 months ago
Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.
JOB MISSION:
The Senior Marketing Manager will play a key role in furthering the strategic global development of the basketball category at New Balance. This key role will continue to drive the momentum created by the brand's entrance into the category and will work tirelessly to evolve NB's positioning and differentiation within the basketball culture and landscape.
The Senior Manager will be part of the Global Basketball marketing team that is devoted to calculated risk taking in marketing communications, ensuring break-through, challenger-brand messaging; driving best-in-class go-to-market strategy and execution; leading delivery of new asset strategy and activation; and establishing optimal asset utilization. The Senior Marketing Manager is accountable for executing strategy, delivering results, cross-business influence and coordination that ultimately drive commercial business success. This position is based at New Balance headquarters in the Boston area.
MAJOR ACCOUNTABILITIES:
- Develop and lead long-term, commercial marketing strategy for basketball that filters down into regional execution.
- Lead the key global and regional account activity for the category inclusive of managing seasonal activation in support of those accounts with regional commercial teams.
- Lead long-term, over-arching global community strategy for Basketball.
- Create and execute multi-year activation plans for key strategic basketball partnerships inclusive of our partnership with Aime Leon Dore at Masaryk Gym.
- Together with the larger team, ensure that all category activity is aligned to key GTM Milestones.
- Partner closely with cross-functional departments, including but not limited to, sports marketing, product development, merchandising, and PR.
- Accountable for annual basketball calendar inclusive of where brand and channel campaigns intersect.
- Collaborate with cross-functional and regional teams to bring the vision for New Balance Basketball and its athletes to life in key sporting moments.
- Effectively plan workload & delegation across our growing basketball marketing department.
REQUIREMENTS FOR SUCCESS:
- 10+ years relevant marketing experience.
- Significant knowledge of the Basketball landscape and culture greatly preferred.
- Knowledge and interest in sneakers, fashion and music.
- Extensive marketing experience including brand strategy & positioning, product launch & marketing plan execution, post campaign analysis, use of innovative marketing techniques & tools.
- Experience developing commercial marketing strategy Globally greatly preferred.
- Ability to navigate a global organization across many functions.
- Strong relationship and influencing skills.
- Able to balance multi-year planning with execution.
- Experience leading and developing a sizeable team.
