Retail Finance Marketing Coordinator
2 weeks ago
** Position Description**
**Retail Finance Marketing Coordinator** Position Location **GA, Marietta** Multiple Locations **Cypress, CA** Employment duration **Full time** **Job Brief**
The Retail Finance Marketing Coordinator will focus on implementing key marketing initiatives and tactics in order to achieve the groups primary goals and objectives.
Yamaha Motor Corporation, U.S.A. is a growing and dynamic organization with superb products that include motorcycles, outboard motors, ATVs, personal watercraft, snowmobiles, boats, power assist bicycles, outdoor power equipment, race kart engines, golf cars, accessories, apparel, and much more We are a company of enthusiasts and have passion for our products
Yamaha has an excellent opportunity for a **Retail Finance Marketing Coordinator** to join our **Yamaha Motor Finance Team** in either **Marietta GA or Cypress CA.** **The Retail Finance Marketing Coordinator will focus on implementing key marketing initiatives and tactics in order to achieve the groups primary goals and objectives. This position will develop and implement a variety of marketing initiatives to enhance and support the brands strategic positioning in the marketplace with the end user and the dealer network. He/she will develop advertising campaigns, maintain promotional and marketing materials, maintain databases, track and monitor sales data and prepare/analyze ad hoc reporting.**
**Specific duties include, but are not limited to:**
* Create and execute marketing activities for the Retail Finance Dept. Implement marketing and advertising campaigns and assets by assembling/analyzing sales forecasts, preparing marketing strategies/advertising plans and promotion of the brand internally/externally to increase sales.
* Conceptualize, develop and implement communications of initiatives to keep dealers and Yamaha personnel informed about marketing efforts. Create, update, and maintain routine specific dealer/customer communications and materials.
* Set up retail finance promotions; coordinate with product groups, sales teams and business partners. Review advertising materials, incentive programs, instruction manuals and promotional materials. Coordinate compliance approval and maintain records.
* Highly collaborative while providing support in marketing initiatives across all teams (CRM, Digital, Design, and Events).
* Analyzes market data, competitive activity, demographic & lifestyle trends to identify market opportunities that align with the strategic objectives of the business.
* Resolve dealer issues involving the retail finance program. Manage resolution with product groups, sales partners and internal departments.
* Work with business partners to evaluate data analytics and incorporate insights into direct marketing campaigns.
* Lead or participate as a subject matter expert in special projects. Attend appropriate industry trade/consumer events in support of marketing efforts.
* Perform other duties as assigned
**Knowledge and Experience Requirements:**
* BA / BS degree in Business Administration or Sales strongly preferred
* Minimum 3-5 years marketing experience and event coordination required
* Exceptional interpersonal and communication skills, both oral & written
* Proficiency in Microsoft Office Suite
* Some travel required, approximately 10%
**Reports to: Marketing Events Supervisor**
**Yamaha Motor Corporation, USA is proud to be an equal opportunity employer.**
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