Marketing Coordinator for Retail Finance
2 weeks ago
Position Overview
The Marketing Coordinator for Retail Finance plays a crucial role in executing essential marketing strategies and initiatives aimed at fulfilling the primary objectives of the department.
Company Background
Yamaha Motor Corporation, U.S.A. is a vibrant and expanding organization known for its exceptional products, which encompass motorcycles, outboard motors, ATVs, personal watercraft, snowmobiles, boats, power assist bicycles, outdoor power equipment, race kart engines, golf cars, and a wide array of accessories and apparel. Our team is passionate about our offerings and committed to excellence.
Key Responsibilities
- Develop and implement marketing activities for the Retail Finance Department.
- Design and execute marketing and advertising campaigns by analyzing sales forecasts and preparing strategic marketing plans to promote the brand effectively.
- Communicate initiatives to keep dealers and Yamaha personnel updated on marketing activities.
- Create, revise, and maintain dealer/customer communication materials.
- Coordinate retail finance promotions in collaboration with product groups, sales teams, and business partners.
- Review and ensure compliance of advertising materials, incentive programs, and promotional content.
- Collaborate with various teams (CRM, Digital, Design, and Events) to support marketing initiatives.
- Analyze market data and trends to identify opportunities that align with business objectives.
- Address dealer concerns related to the retail finance program and facilitate resolutions.
- Work with business partners to assess data analytics and integrate insights into marketing campaigns.
- Participate as a subject matter expert in special projects and attend relevant industry events.
Qualifications
- Bachelor's degree in Business Administration or Sales is strongly preferred.
- A minimum of 3-5 years of experience in marketing and event coordination is required.
- Exceptional interpersonal and communication skills, both verbal and written.
- Proficiency in Microsoft Office Suite.
- Willingness to travel, approximately 10% of the time.
Reporting Structure
This position reports to the Marketing Events Supervisor.
Equal Opportunity Employer
Yamaha Motor Corporation, USA is proud to be an equal opportunity employer.
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