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Sales & Marketing Coordinator
2 months ago
Dejana Truck & Utility is a division of Douglas Dynamics, North America's premier manufacturer and up-fitter of work truck attachments and equipment. Our belief is that our employees and culture are just as important to the company as serving our customers. We place a high value on building a team and working environment where individuals can succeed professionally and personally. We would love to have you join our team, where we offer top notch benefits, multiple avenues for advancement and a great working environment.
HOW YOU WILL CONTRIBUTE:
The Sales & Marketing Coordinator plays a crucial role in supporting the sales and marketing efforts to ensure smooth operations and effective campaign execution. The ideal candidate would have knowledge of photography/graphic arts/design software and be responsible for the production of marketing content and distribution of that content to where it is needed (web pages, specific campaigns, etc.). In addition to content development, the Sales & Marketing Coordinator will play a key role in supporting the sales team, with the CRM platform, various trade shows, and supporting events/campaigns
- Content Creation and Management
- Production of marketing materials (sales flyers, brochures).
- Development and coordination of company artwork, photo library, and related images.
- Content development and maintenance of company web and social media pages.
- Development of marketing-related presentations (capability presentations, etc.).
- Campaign Support and Coordination
- Leading and supporting targeted marketing/sales campaigns.
- Product Launches - support the sales team and other departments (as needed) with new product launches and associated material/content required for those launches.
- Sales Support
- Salesforce/CRM Management
- Develop and conduct training of Salesforce processes to Dejana users.
- Manage the lead generation process within Salesforce for Dejana users.
- Maintain customer records.
- Ensure clean integration within Salesforce and ERP system.
- Communicate and collaborate with DD/Corporate & other DD divisions on best practices and system enhancements as needed.
- Assists in the day-to-day needs/requests of the sales team.
- Salesforce/CRM Management
- Trade Show and Event Planning
- Coordination of trade shows and events, including maintain trade show calendar/schedule & budget tracker, processes and records paperwork/check requests/and payments, assists in truck/booth logistics, and hotel and travel arrangements.
- Market Research / Analytics and Reporting
- Conduct periodic market research for specific markets and/or product lines - price comparisons, sales opportunities, etc.
- Creation of periodic marketing/sales reports (sales history, etc.) for sales team and leadership.
- Budget Responsibilities
- Maintains marketing budget by tracking expenditures for giveaways, promotions, sponsorships, co-ops, trade memberships, and advertising.
- Ability to travel as needed (minimal travel expected).
- Other duties as assigned.
WHAT WE OFFER YOU:
- A fulfilling career with the ability to contribute to an Industry leader.
- A comprehensive suite of benefits.
- Competitive salary commensurate with experience.
- A generous 401k match.
- Profit sharing for all full-time employees.
- Proficiency with Microsoft Office (Excel, PowerPoint), Adobe PhotoShop and Illustrator.
- Knowledge and experience in a CRM platform; Salesforce a plus.
- Experience in graphic design and photography desired.
- Experience with WordPress, HTML, and Flash.
- Previous experience in the commercial truck industry desired.
- Organized and capable of managing multiple tasks and projects and maintain deadlines.
- Effective communication skills.
- A good understanding of marketing principles.
COMPENSATION:
- Hourly rates ranging from $73,000.00/yr - $82,000.00/yr.
Our focus on integrity, teamwork, and high performance creates an ideal work environment for every one of our employees.
We offer competitive salaries, benefits, and opportunities for personal and professional growth. Discover our opportunities and come see all the ways you can do more at Douglas Dynamics.
As an Equal Opportunity Employer, Douglas Dynamics, LLC does not discriminate against qualified applicants in hiring based on race, color, sex, age, sexual orientation, gender identity, national origin, disability, or any other characteristic protected by law.
Dejana Truck and Utility Equipment is a proud sponsor of GEDWorks, a company sponsored program to help any employee (or their family member) earn their GED as they work for us.
