Marketing Specialist

2 weeks ago

Macon, United States Blue Bird Full time
Blue Bird (NASDAQ: BLBD) is recognized as a technology leader and innovator of school buses since its founding in 1927. Our dedicated team members design, engineer and manufacture school buses with a singular focus on safety, reliability, and durability. School buses carry the most precious cargo in the world - 25 million children twice a day - making them the most trusted mode of student transportation. The company is the proven leader in low- and zero-emission school buses with more than 20,000 propane, natural gas, and electric powered buses in operation today. Blue Bird is transforming the student transportation industry through cleaner energy solutions. For more information on Blue Bird's complete product and service portfolio, visit www.blue-bird.com.

JOB SUMMARY

Reporting to the Marketing Manager, this role is responsible for the planning, execution, and management of marketing events and promotional activities for the organization. This role requires a creative, detail-oriented, and highly organized individual who can successfully collaborate with cross-functional teams to drive brand visibility, customer engagement, and business growth through events and campaigns.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Create and coordinate the production of marketing materials such as brochures, flyers, banners, and promotional merchandise for events
  • Under the direction of the Marketing Manager, develop and implement marketing strategies to promote events and drive attendance
  • Utilize digital marketing channels, email marketing, social media, and press releases to raise awareness and generate interest
  • Collect and analyze event data, feedback, and performance metrics to evaluate the success of marketing events
  • Prepare post-event reports with insights and recommendations for future improvements
  • Work closely with cross-functional teams, including marketing, sales, design, and content, to ensure seamless event execution and alignment with overall marketing strategies
  • Manage on-site event operations, including setup, registration, attendee engagement, and post-event teardown
  • Manage relationships with event vendors, sponsors, and partners, ensuring deliverables are met and expectations are exceeded
  • Conduct post-event evaluations, gather feedback, and provide recommendations for future events
  • Stay current with industry trends and best practices to continuously improve event planning processes
  • Perform other related job duties as assigned
REQUIRED KNOWLEDGE, SKILLS AND ABILITIES
  • Experience working on marketing campaigns and knowledge of digital marketing and social media platforms
  • High level understanding of a B2B business
  • Ability to work independently, handle multiple projects simultaneously, and meet deadlines
  • Proficiency in using event management software and marketing tools
  • Excellent organizational, project management, and time management skills
  • Ability to remain calm under pressure and maintain a customer-service mindset
  • Ability to lift up to 30lbs
  • Ability to travel extensively and work on weekends during events
EDUCATION AND EXPEREINCE
  • Bachelor's degree in marketing, communications, or a related field required
  • 2-3 years' experience working in graphic design, sales, marketing, and communications
  • Basic knowledge of photography and media production
  • Experience in event planning or event coordination in a corporate environment with a proven track record of creative and successful events is a plus
  • Budget management experience is a plus
WE VALUE
  • Flexibility to work evenings and weekends when required for events.
  • Ability to anticipate and understand customer needs and provide guidance;
  • Strong project management skills. Exposure to difficult or complex projects a plus;
  • Effective communication and ability to communicate complex compensation details in a clear manner;
  • Working in a collaborative team and balancing the needs of individual stakeholders while delivering corporate objectives.


*The specific statements shown in each section of this description are not intended to be all-inclusive.They represent typical elements and criteria necessary to successfully perform the job.Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

Blue Bird's winning culture is fueled by our ability to respect, encourage, celebrate and embrace the unique perspectives of all of our employees.We are proud to be an Equal Opportunity and Affirmative Action employer who is committed to providing all of our employees with a work environment free of discrimination or harassment.We base our employment decisions on business needs, job requirements and individual qualifications, without regard to race, color, national, social or ethnic origin, religion, sex (including pregnancy), age, physical, mental or sensory disability, sexual orientation, gender identity and/or expression, marital status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate.

Candidates for this position must be legally authorized to work in the United States and will be required to provide proof of employment eligibility at the time of hire.

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