Sales and Marketing Director

2 weeks ago

Fort Worth, United States Wilks Full time
Company Information: ASSETGUARD is an industry-leading provider of customized, innovative solutions across multiple markets including oil & gas, construction, industrial, and recreational.Our mission is to protect assets and the environment, one seamless layer at a time. We leverage our expertise in coatings and linings and provide products & installation services for waterproofing, corrosion protection, and primary and secondary containment.With our advanced technology and commitment to excellence, we deliver tailored solutions that solve real-world problems for our clients. By choosing ASSETGUARD, our clients are investing in the highest level of protection for their assets while protecting the environment.

Position Summary:As the Sales and Marketing Director, you will lead our efforts in promoting innovative secondary containment & waterproofing solutions, specifically polyurea coatings and linings, within a diverse market base including oil & gas, commercial and industrial sectors. You will spearhead the development and execution of sales strategies across direct channels and lead a high-energy, innovative team and drive profitability and growth through strategic market expansion and new product development. This role demands a strategic thinker with proven execution skills, a strong entrepreneurial mindset, and the ability to work cross-functionally to drive innovation and collaborate effectively across diverse teams.

Key Roles / Responsibilities:

  • Design and implement comprehensive sales strategies for direct channels, emphasizing secondary containment & waterproofing solutions, particularly polyurea coatings and linings, in the oil & gas, commercial and industrial sectors; Identify and pursue new business opportunities while optimizing current sales operations.
  • Lead, mentor, and inspire a team of outside sales representatives and estimators. Foster a culture of high performance and innovation, providing guidance and support to achieve sales targets.
  • Develop and execute marketing campaigns and product strategies to accelerate growth; participate in new product development to ensure alignment with market needs and company objectives.
  • Target and capture new business, with a strategic focus on waterproofing solutions, expanding beyond the oil and gas industry; plan and execute initiatives to expand into non-Oil & Gas markets and explore international opportunities.
  • Strengthen relationships with existing clients and lead client meetings and presentations to support the sales team. Negotiate Master Service Agreements (MSAs) and Terms & Conditions (T&Cs) with clients, ensuring favorable outcomes.
  • Lead the development and execution of comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth across multiple channels.
  • Ensure high-quality after-sales support, addressing customer needs and resolving issues to maintain satisfaction and loyalty.
  • Forecast sales projections, track performance, and achieve outcomes in a timely manner. Utilize SharePoint and PowerBI to manage and analyze data for informed decision-making.
  • Monitor competitors' products, services, and pricing strategies. Implement measures to enhance competitive advantage and surpass competitors' offerings.
  • Train and develop the sales and marketing team, including new product and service training, ensuring they are equipped to excel in their roles.
  • Manage and update customer databases, ensuring accuracy and effectiveness.
  • Leverage the company's deep knowledge of polyurea coatings and linings, focusing on their applications for waterproofing, corrosion protection, and secondary containment solutions.
Required Education, Experience, and Qualifications:
  • Bachelor's Degree required.
  • 10-15 years of B2B product sales experience, with a strong preference for coatings and linings experience, particularly in polyurea.
  • Oil & Gas experience preferred.
  • Strong background in construction and project estimation preferred.
  • Strong verbal and written communication skills.
  • Excellent interpersonal skills and proven attention to detail.
  • Must be able to work effectively with managers, including upper management and field personnel.
  • Ability to work in a fast-paced environment, adapting to changes quickly.
  • Proficient with Microsoft Office tools including Excel, Word, PowerPoint, and Outlook. Familiarity with SharePoint and PowerBI preferred.
  • Ability to travel up to 40%, including domestic and potentially international travel, to support market development and client engagements.
Working Conditions:
  • Prolonged periods sitting at a desk and working on a computer.
  • Must be able to lift 15 pounds at times.
  • Positions self to install equipment, including under desks.
  • Moves throughout the building to access files.
  • Must be able to comprehend and follow written and oral instructions.
  • Must be able to complete tasks even with frequent interruptions.
  • Must be able to use discretion and independent judgment as needed.
  • Must be able to speak clearly on the phone and to fellow workers.
Benefits:
  • Competitive Compensation Package
  • Medical + Dental + Vision Coverage
  • 401K + Company Match
  • Life Insurance + Long Term Disability Coverage - 100% Company Paid
  • Health Savings Account (HSA)
  • Gym Reimbursement Program
  • Tuition Reimbursement Program
  • Wellness Check Program - Insurance Premium Discounts
  • EAP Resources
  • Paid Holidays
  • Paid Time Off (PTO)

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