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Specialist, External Communications

2 months ago

Miami, United States Southern Glazer's Wine & Spirits Full time
What You Need To KnowOpen your future to incredible career potential. Work for an industry-leader who invests in their people. Southern Glazer’s Wine & Spirits is North America’s preeminent wine and spirits distributor, as well as a family-owned, privately held company with a 50+ year legacy of success. We were named by Newsweek as a Most Loved Workplace and are included on the Forbes lists for Largest Private Companies and Best Employers for Diversity. As a full-time employee, you can choose from a full menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition reimbursement, a wellness program, parental leave, vacation accrual, paid sick leave, and more. At Southern Glazer’s, you’ll enjoy an environment where continuous learning and growth are supported and experience a culture where you are respected, and your voice is heard. If you’re looking to fill your glass with opportunity, come join our FAMILY.

OverviewThe External Communications & CSR Specialist is responsible for assisting with the development and implementation of external communication tactics and programs, including social media and public relations, as part of the SGWS Communications and Corporate Social Responsibility (CSR) Department. This role ensures the effective integration of all communication methods and channels to cultivate awareness and to provide clarity, consistency and maximum communication impact among all internal and external audiences.
Primary Responsibilities:
  • Support the company’s national social media program by managing the social media content calendar and staying current with the latest industry trends, social media best practices, and platform updates.
  • Create compelling and relevant content for social media platforms, including but not limited to Facebook, X, and Instagram. This includes drafting copy, graphics, videos, and other multimedia content tailored to our audience.
  • Implement effective public relations programs to support the company’s strategic priorities and enhance its reputation as an industry leader and socially responsible business.
  • Secure impactful media coverage for SGWS subject matter experts, solutions, and the overall brand, including pitching and engaging trade and business reporters, facilitating media interviews and writing/editing bylined articles.
  • Draft press releases and other external communications materials on corporate social responsibility programs, wine and spirits trends, business wins, strategic partnerships and initiatives, events, and personnel announcements.
  • Support on the implementation of enterprise Corporate Social Responsibility programs.
  • Provide support to the internal communications team with various writing and creative projects, including contributing and posting to SGNN Intranet site
  • Provide support to the crisis management team in crisis planning and response.
  • Collect local market CSR activity and compile for potential use on employee intranet site, social media and Philanthropy report.
Additional Primary Responsibilities:
  • Actively monitor national business and trade media for industry trends, issues, and company and competitor news.
  • Maintain corporate fact sheets and executive bios.
  • Maintain and fulfill a monthly and yearly trade publication editorial calendar.
  • Write monthly features stories for the external website.
  • Manage Cision daily news and social media platform for monitoring and preparation of weekly, monthly, quarterly and annual news reports.
  • Support administration of employee volunteering and fundraising platform, VolunCheers Online.
  • Contribute to the development of annual social media strategy and calendar as part of the overall Public Relations and Corporate Social Responsibility plan
  • Perform other job-related duties as assigned.
Minimum Qualifications:
  • Bachelor’s Degree plus 3 years of experience; or an equivalent combination of education and experience.
  • Demonstrated writing and editing skills with ability to distill, organize and convey complex information in a logical, visually pleasing, and user-friendly manner and to direct communications at broad audiences.
  • Proficient in using design software like Canva, Adobe Creative Suite, or other content editing tools. A portfolio showcasing previous design work is a plus.
  • Experience practicing media relations in corporate or agency environment.
  • Proven success in getting articles and news stories published in national, local and trade publications, online news, blogs and broadcast outlets.
  • Experience in planning and executing events, including logistics and speech writing.
Physical Demands:
  • Physical demands include a considerable amount of time sitting and typing/keyboarding, using a computer (e.g., keyboard, mouse, and monitor), or mobile device.
  • Physical demands with activity or condition may occasionally include walking, bending, reaching, standing, squatting, and stooping.
  • May require occasional lifting/lowering, pushing, carrying, or pulling up to 20lbs.
EEO StatementSouthern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.  Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees.  Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges. #LI-BM1

About Southern Glazer's Wine & Spirits:

Southern Glazer's Wine & Spirits is the largest distributor of beverage alcohol in North America, and proud to be a multi-generational, family-owned company. Southern Glazer’s has a proud history of consistently delivering impeccable service in 44 states, plus the District of Columbia, and Canada. It’s all made possible by our employees. Our careers focus on delivering a captivating and rewarding experience. Challenging our colleagues every step of the way, we provide the tools for them to grow, succeed and accomplish both their personal and professional goals. Together, we can deliver the highest quality service for our suppliers and our customers while we put you on the career path you’ve been looking for.Southern Glazer’s is nationally recognized by its supplier partners as well as by its customers for its state-of-the-art distribution capabilities and its leading-edge information technology. We also believe in the importance of giving back, being a socially responsible corporate citizen and making contributions to national, state and local charitable organizations.