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Specialist, External Communications

3 months ago

Miami, Florida, United States Southern Glazer's Wine & Spirits Full time

What You Need To Know
Open your future to incredible career potential. Work for an industry-leader who invests in their people.

Southern Glazer's Wine & Spirits is North America's preeminent wine and spirits distributor, as well as a family-owned, privately held company with a 50+ year legacy of success.

We were named by Newsweek as a Most Loved Workplace and are included on the Forbes lists for Largest Private Companies and Best Employers for Diversity.


As a full-time employee, you can choose from a full menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan.

We also offer tuition reimbursement, a wellness program, parental leave, vacation accrual, paid sick leave, and more.


At Southern Glazer's, you'll enjoy an environment where continuous learning and growth are supported and experience a culture where you are respected, and your voice is heard.

If you're looking to fill your glass with opportunity, come join our FAMILY.

Overview


The Communications Specialist is responsible for assisting with the development and implementation of internal and external communication tactics and programs as part of the SGWS Communications and Corporate Social Responsibility (CSR) Department.

This role ensures the effective integration of all communication methods and channels to cultivate awareness and to provide clarity, consistency and maximum communication impact among all internal and external audiences.


Primary Responsibilities

  • Implement effective public relations programs to support the company's strategic priorities and enhance its reputation as an industry leader and socially responsible business
  • Secure impactful media coverage for SGWS subject matter experts, solutions, and the overall brand, including pitching and engaging trade and business reporters, facilitating media interviews and writing/editing bylined articles
  • Draft press releases and other external communications materials on corporate social responsibility programs, wine and spirits trends, business wins, strategic partnerships and initiatives, events, and personnel announcements
  • Support on the implementation of enterprise Corporate Social Responsibility programs
  • Provide support to the internal communications team with various writing and creative projects, including contributing and posting to SGNN Intranet site
  • Provide support to the crisis management team in crisis planning and response
  • Collect local market CSR activity and compile for potential use on employee intranet site, social media and Philanthropy report
  • Support the company's national social media program by creating content and managing the social media content calendar

Additional Primary Responsibilities

  • Actively monitor national business and trade media for industry trends, issues, and company and competitor news
  • Maintain corporate fact sheets and executive bios
  • Maintain and fulfill a monthly and yearly trade publication editorial calendar
  • Write monthly features stories for the external website
  • Manage Cision daily news and social media platform for monitoring and preparation of weekly, monthly, quarterly and annual news reports
  • Support implementation and administration of new volunteering and fundraising platform, YourCause
  • Contribute to the development of annual social media strategy and calendar as part of the overall Public Relations and Corporate Social Responsibility plan
  • Perform other job-related duties as assigned

Minimum Qualifications

  • Bachelor's Degree plus 3 years of experience; or an equivalent combination of education and experience
  • Demonstrated writing and editing skills with ability to distill, organize and convey complex information in a logical, visually pleasing, and user-friendly manner and to direct communications at broad audiences
  • Experience practicing media relations in corporate or agency environment
  • Proven success in getting articles and news stories published in national, local and trade publications, online news, blogs and broadcast outlets
  • Experience in planning and executing events, including logistics and speech writing

Physical Demands

  • Physical demands include a considerable amount of time sitting and typing/keyboarding, using a computer (e.g., keyboard, mouse, and monitor), or mobile device
  • Physical demands with activity or condition may occasionally include walking, bending, reaching, standing, squatting, and stooping
  • May require occasional lifting/lowering, pushing, carrying, or pulling up to 20lbs

EEO Statement


Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees.

Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.


Southern Glazer's Wine and Spirits provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.