Senior Brand Manager, Being Frenshe

3 weeks ago

New York, United States Maesa Full time

#MaesaMagic

Maesa is the world's largest independent beauty incubator, housing numerous fast-growing "it" brands within all categories of beauty. We are a high growth global company in the middle of the transition from founder lead to private equity owned. With an incubation flywheel ideating on new global brand launches, Maesa pushes creative and technical boundaries to deliver exceptional performance and establish global staying power. Maesa has a keen focus on marketing and white space analysis, which guides its thinking on marketing existing brands as well as development of new brands through its extremely unique structure. We are vertically integrated globally with in-house marketing, branding, product development/formulation, packaging design/engineering, and regulatory. With a focus on modernity and sustainability, we design innovative solutions and make proactive choices to achieve environmental neutrality and consumer wellness. Maesa has mastered "commercializing creativity," making itself a leader in the fundamental revolutionary change in the beauty industry. Headquartered in New York and Paris, with additional offices in Los Angeles, Vienna, Dubai, Hong Kong, and Dongguan, Maesa employs about 400 team members worldwide.

Fueled by the science of scent and self-care rituals, Being Frenshe by Ashley Tisdale aims to make wellness a part of consumers every day, all at an accessible price point. The brand offers six scent profiles including Lavender Cloud, Cashmere Vanilla, Bergamot Cedar, Solar Fleur, Citrus Amber and Palo Santo Sage, that all use targeted ingredients and rituals to activate a specific mood. Being Frenshe is exclusively available at Target doors nationwide and on target.com.

This Senior Brand Manager is the ultimate brand champion within the organization, leading and collaborating with cross-functional teams as well as external partners, agencies, and founders towards our aligned brand vision. Specifically, this role will work closely with integrated marketing teams (social & influencer), in-house creative studio, sales, finance, and operations.

This candidate ideally has a passion for wellness and/or the beauty industry and is excited to be a part of transforming the industry through creating and executing strategic, differentiated go-to-market plans and innovative customer experiences.

The Senior Brand Manager role reports to the Senior Director of Brand Management.

This role is based in NYC and you will be expected in office 3 days a week, at minimum.

Responsibilities

  • Strategy: Collaborate with the Senior Director, Brand Management to lead development of brand strategy and annual brand marketing plans. This includes business objectives, consumer and channel strategies, and translation of strategies to the consumer through the marketing mix and ultimately executing these plans in market with excellence.
  • Business Results and Opportunity Assessment: Analyze market and business to identify opportunities for growth, ensure objectives are being met and adjust plans to deliver against growth agenda. Lead post-launch analyses to share key learnings across the organization.
  • Business Plan and Project Management and Execution: Manage key brand projects including, but not limited to, advertising, merchandising, promotions, and innovation to deliver on-time with executional excellence. Lead development of briefs that give focused direction to program teams/agencies to develop programs that build equity, drive household penetration and deliver business results. Plan and flawlessly execute launch 360 marketing programs - including, but not limited to, assortment, launch toolkits, competitive deep dives, and support of digital/social/website.
  • Creative, Content and Connections: Build brand equity and create value with an ecosystem of creative content. Define data-based audiences, set content strategy and partner internally and externally to deliver communications objectives and strong marketing ROI.
  • Lead through P/L and manage budgeting: Own and manage your part of the marketing budget, ensuring cross-functional alignment, and year-end budget performance and delivery. Knowledge of P/L and cost management is an asset.
  • Skills & Capability Development: Develop business objectives, performance, personal development, and training plans. Provide coaching, feedback, and guidance.
  • Cross Functional Management: Partner with internal teams and external agencies & partners to ensure all product/seasonal activations are planned/executed on schedule and to budget.
  • Champion the Brand: Drive alignment strategy with senior management and key commercial stakeholders. Responsible for consulting with cross-functional partners and driving alignment across the organization. Participate in key sales and marketing presentations.

Qualifications

  • Bachelor’s Degree in related field of study, MBA strongly preferred
  • 5 years of brand marketing/brand management experience; CPG experience from a Fortune 500 CPG corporation
  • Previous experience working with founders preferred
  • Beauty and Personal care experience is preferred, but not required
  • Strong organizational and communications skills with the ability to work within a matrixed team, both internally and externally
  • Flexibility and willingness to take on additional responsibilities when needed
  • Problem solver who can deal with ambiguity
  • Ability to multi-task in a fast-paced environment
  • Action and results oriented

What We Offer

$115,000/yr - $135,000/yr. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance.

Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.

Our Commitment to You

At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline. We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the “new” without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors — all through a spirit of warmth and inclusivity. As set forth in Maesa’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

#LI-Hybrid

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