Director Product Marketing, Platform PMM Team

6 days ago

Denver, United States Klaviyo Inc. Full time

Director Product Marketing, Platform PMM Team

We’re looking for a Director of Product Marketing to join our Platform PMM team. You’ll be leading a small but mighty team responsible for the core positioning, messaging, and go-to-market of our Marketing solutions.

You’re a leader who wants to establish a strong POV and voice that cuts through the noise in the marketing automation software landscape. With our well-established stronghold in the Shopify ecosystem and awareness as a leading email marketing solution, you and your team will be tasked with expanding into new markets and driving a stronger presence for our SMS and mobile messaging capabilities.

If you thrive in a fast-paced, dynamic environment, love both the art and science of storytelling, and want to not only do the best work of your career, but also inspire and coach our team of passionate product marketers to do the best work of their careers, this place is for you

How you’ll make a difference:

  • Lead a team of product marketers who are responsible for:
  • Crafting differentiated, unified positioning & messaging for our Marketing solutions
  • Partnering with Product Managers as the voice of our customers, GTM teams, and the market to help shape our product roadmap
  • Launching new, innovative features and products into market that cut through the noisy marketing automation landscape
  • Establishing Klaviyo as a thought leader in B2C marketing strategy and execution by developing and pushing a strong POV and voice in the market
  • Building core sales and marketing assets such as pitch decks, one pagers, enablement trainings, and more
  • Supporting our Sales teams in strategic deals that require product expertise and a strong understanding of customer needs and use cases
  • Collaborating with our Segment PMM team to tailor messaging and create sales plays for our various target audience segments

Who you are:

  • 10+ years of experience in B2B SaaS product marketing roles, ideally with a stint marketing to Marketing buyers (yes, slightly meta)
  • Experience directly managing and coaching individual contributors, building the next generation of great product marketers
  • Know what great work looks like – bringing in frameworks and playbooks for our team, while knowing when to create our own playbook to move fast
  • Have examples of great positioning and messaging that cut through the noise and differentiated your product or service
  • Unafraid of rolling up your sleeves and diving into the work, be it creating messaging, pitch decks, or other assets
  • Love and thrive in a fast-paced, dynamic environment
  • Experience in e-commerce, digital marketing, or marketing automation software is a major plus.
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