Director of Marketing

3 months ago

Denver, United States GigSmart Full time

$10,000 Sign-On Bonus

GigSmart:
GigSmart is a cutting-edge software development company focused on providing modern solutions to meet the needs of a rapidly evolving labor marketplace. GigSmart's 2-sided platform, Get Workers and Get Gigs, connects businesses and residential users looking for labor with local workers. Available in all 50 states, GigSmart serves the construction, manufacturing, food service, delivery services, transportation, retail, customer service, and professional services industries.

Role:
GigSmart is looking for a marketer who loves a challenge, has developed functional skills, and is ready for exponential professional opportunity and development. In this role, you will lead the company's marketing efforts including paid digital media, email, social media, content marketing, and creative campaigns. GigSmart is in high-growth mode, we need someone who can keep an eye on the big picture and manage a lot of fast-moving tactics.

Description:
The Director of Marketing will work closely with the executive team to create innovative marketing strategies that will attract new users, differentiate the company from competitors and accelerate GigSmartâs market adoption and engagement. This position is both a highly strategic and tactical role. You will have significant accountability to execute and deliver on varied programs that support our growing business. The Director of Marketing will increase brand awareness and support sales in order to achieve the Companyâs overall growth targets.

Responsibilities:

Collaborate with the leadership team to define priority marketing strategies and align them with GigSmartâs product roadmap, sales and customer retention initiatives, and the overall growth strategy of the business Identify, execute and improve data-driven customer acquisition and conversion opportunities, including demand generation, content marketing, website optimization, and relational marketing Create and own marketing projections and KPIs, including cost per paying customer and customer engagement metrics Manage our marketing budget and prioritize resources Manage and direct internal Marketing Coordinator role, as well as, external agency partnersThis role will conduct agency reviews and select additional agency partners as needed

Skills & Competencies:

Expertise across all facets of marketing (product, performance, creative and communications) Strong understanding of sales and marketing processes, including deep knowledge on developing cohesive campaigns, fully executing (soup-to-nuts) and meticulously optimizing on paid media, earned media/PR and owned media channels to maximize conversion Clear and creative thinker yet analytical and data-driven, highly self-motivated and results-oriented, team player who will go above and beyond to deliverExperience with B2B marketplace is preferredProven record of supporting sales to meet or exceed pipeline and growth targets

Educational & Professional Requirements:

Bachelorâs degree or equivalent practical experience 7+ years of relevant marketing experience within consumer-facing tech organizations that included exposure to heavy paid digital media, social media and email marketing Working knowledge of marketing automation and various tools, web content management, web analytics and business intelligence (reporting and analysis tools)Past experience managing direct reports required

Expectations of GigSmart Employees:

Be positive Work hard Innovate Have passion Continue to learn Exceed expectations Collaborate

Benefits & Additional Information:

This position is eligible for equity in the form of RSA's (tax beneficial compared to options)Highly competitive dental, medical and vision plans with coverage beginning at date of hire
Flexible PTOAt least 8 paid company holidays annuallyFlexible spending plans401K PlanOnsite amenities include (not limited to): fitness center, snacks and cold brew, bike barn, EV charging stations, event space (including golf simulator), rock wall Denver Place Amenities

Steps to Expect in the Hiring Process:

Application reviewInitial 30-minute phone screen (conducted via Zoom or In-Person)Two onsite 120-minute sessions with leadership and team members (including COO, Co-Founders, President, Director of Product)Final decision

Salary: $120K - $150K DOE

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