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Associate Media Director

2 months ago

plano, United States 24 Seven Talent Full time

Our client, a full-service advertising and marketing communications agency is hiring an Associate Media Director. This is a FTE opportunity that is hybrid (3 days a week) in Plano, TX.


The Associate Media Director (AMD) is the primary point of contact for clients and will oversee the day-to-day communications planning and/or buying processes for assignment accounts. He/she leads a unit of media professionals and delivers innovative, well-targeted business building marketing solutions across a variety of media to meet or exceed clients’ goals. The ideal candidate is someone who can showcase their integrated/digital thinking to develop innovative and effective media strategies with proven track records in media management/operation and numerical skills. This involves the creation and execution of media plans, unearthing insights, integrating capabilities and flawless execution on all fronts


Responsibilities

  • Serve the role as a leader in research and audience building, leading campaign planning and activation, and provide mentorship for their team
  • responsible for collaborating with clients, external vendors, internal team to help lead the strategic direction with the team
  • Have a deep understanding of digital, programmatic and paid social media tactics by ad type and KPI and familiar with the evolving digital media ecosystem and strategically leverage different sources data, media insights and audience data to develop actionable media strategy and recommendations
  • Familiar with media audience development and abilities in working/guiding media team by leveraging 3rd party/syndicated media tools while collaborating with strategy team to define and scale our media audience
  • Guide the team in up leveling media optimizations and insights
  • Oversee media managers and planners to ensure that media plans are being designed and executed in a well-thought out manner, gathering all of the research needed to choose tactics and plans designed to hit specific client KPIs, falling within client budget
  • Work closely with the media buying team on the overall agency planning/buying process, ensuring planners and buyers are working together seamlessly and efficiently for the best client outcomes.
  • Fosters strong agency-vendor relations to develop comprehensive media plans that successfully accomplish client goals
  • Consistently bring new media and technology ideas to the team for application and brainstorming while also helping ensure that the media team continues to feel connected to the larger media community
  • Work on new business pitches, researching audiences, developing a media approach and presenting your findings to prospective clients.


Key Qualifications For This Role

  • Bachelor's degree
  • Experience in leading, coaching and guiding a team for minimum 2 years
  • Must have a minimum of 4 years of digital media planning and buying experience from within an agency setting. Must have experience supervising and mentoring planners.
  • Proven track record in media pre-planning including audience development, competitor analysis, holistic communication and consumer touchpoint journey partnering and well-versed in leveraging 3rd party data sources for strategic approach in media development
  • Strong knowledge of the digital media landscape and buying platforms (display, native, social, video, programmatic, etc.)
  • Cultivate assigned client/agency relationships and fulfill client needs. Build and maintain strong client relationships
  • Committed involvement in the development of media strategies and the drive to bring them to fruition
  • Mentor and assist with training of Media Planners/Managers as needed to run the account successfully
  • Strong mathematical and analytical skills, with ability to take market, client and industry data and lead actionable plans. Proficiency with Excel required
  • Multi-tasker, critical thinker, works well under pressure, team player, excellent communicator, creative, motivator, independent, proficient and comfortable with public speaking
  • Desire to grow with our team, take on new challenges and help us up our game.
  • Creative thinker, open to brainstorming and building on different departments’ perspectives
  • Adaptable to different processes based on project, client, and team needs
  • Bilingual in an Asian language (Chinese, Korean, Hindi, Vietnamese) preferred


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