Social Media Director

2 weeks ago

Plano, Texas, United States Raising Cane's Full time
About Raising Cane's

Raising Cane's Chicken Fingers is a rapidly growing company that serves the best-tasting and most craveable chicken finger meals. Our Crew makes it happen, our Culture makes it unique, and the Community makes it all worthwhile.

Our Restaurant Support Office (RSO) is essential to our success, and every talented Crewmember is a value to our company.

Your Role at Raising Cane's

The Social Creative Director will elevate our brand's active social presence to the next level. Working collaboratively with an in-house team and external partners, this leader will create social content that makes people stop scrolling and start engaging.

This role requires balancing ideation and execution with the mentorship and management of the team, encouraging them to challenge themselves, expand their social ideas, and maintain an inspired outlook amidst a high volume of content creation.

Your Impact and Responsibilities
  • Identify insights, trends, and opportunities to elevate social content
  • Collaborate with the Social, Brand, and Creative teams on social content pillars to ensure focus, alignment, and direction throughout the year
  • Contribute to monthly content calendars across all brand channels (brand, owner, and mascot) and social platforms, responsible for the development of content from ideation to execution
  • Lead the creative ideation, content capture, and editing of brand activations to keep the brand at the center of pop culture
  • Conceptualize and create big ideas to generate viral moments
  • Work collaboratively with the Social team and Creative Directors to ensure a strong connection between campaigns and social work
  • Conduct one-on-one meetings and regular check-ins with team members to ensure their development, support, and well-being
  • Provide active mentorship and support the development of the Social Creative team
Requirements for Success
  • 8+ years of experience in a social content role within an agency environment
  • Hands-on experience from concepting to production, with a willingness to roll up your sleeves and get involved in the execution
  • Compelling online portfolio demonstrating creative versatility, conceptual thinking, and superb design execution
  • A deep understanding of social platforms and their creative formats
  • Experience taking a moment in culture and reacting quickly to create a social activation
  • Experience concepting and executing large-scale earned social media stunts, platforms, and campaigns
  • Experience managing a team
  • Extreme attention to detail, understanding of design principles, and the creative process
  • Highly collaborative with the ability to respond professionally to creative direction and constructive feedback
  • Expert in Adobe Creative Cloud (Illustrator, InDesign, Photoshop, and Premiere Pro)
  • Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing
  • Self-driven, flexible, and highly energetic with strong analytical, written, and verbal communication skills
  • Able to work effectively and efficiently both independently and collaboratively
  • A degree in Graphic Design, Visual Communication, or a related field is required

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