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Data and Analytics Director

2 months ago

Plano, Texas, United States Digitas Full time
Job Title: Associate Director, Data and AnalysisJob Summary

Digitas is seeking an experienced Associate Director, Data and Analysis to join our team. As a key member of our analytics team, you will be responsible for driving strategic data-driven growth and developing effective marketing strategies.

Key Responsibilities
  • Guide teams in driving strategic data-driven growth, surpassing client goals through brand campaigns, acquisition campaigns, and/or online testing strategy
  • Act as a key partner for the client and internal teams by implementing conceptual data frameworks and developing effective marketing strategies
  • Expand client work, including building recommended approaches and scope
  • Evaluate new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
  • Foster creative thinking around how we use data, and how we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce)
  • Manage efficient execution of projects, including the implementation of best practices
  • Build a collaborative team environment, including participation in department-wide training efforts and fostering employee career growth
Requirements
  • 7-9 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
  • Strong client relationship and communication skills, with experience managing multiple projects across teams
  • Experience managing a team
  • Strong analytical, critical thinking, and problem-solving skills
  • Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
  • Knowledge of digital data technologies (Google Analytics, digital pixel tracking, site tagging, etc.)
  • Passion for online advertising and emerging trends in the digital landscape
  • The ability to thrive in a fast-paced and deadline-driven environment
What We Offer

Digitas offers a competitive compensation package, including medical coverage, dental, vision, disability, 401k, and paid time off. We are an equal opportunity employer and welcome applications from diverse candidates.