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Marketing Lead

2 months ago

San Francisco, United States Cere Network Full time

Direct applicants only. Please note that we are not seeking assistance from recruiters, headhunters, or agencies for this position.

If you've ever envisioned yourself at the forefront of AI and Web3 innovation, then Cere offers the perfect opportunity to transform that vision into reality.

Cere is a cutting-edge Web3 data infrastructure scale-up seeking someone who is not just looking for a job but wants to be challenged to accomplish great things in an exciting venture.

As the Marketing Lead, you'll have a key role on the marketing team in the way we connect with customers to drive growth across our products. In this role, you'll be focused on informing and implementing a tactical roadmap of initiatives to help expand our businesses and support the launch of new products.

We are looking for a consumer product marketer who can build and launch marketing strategies that drive brand awareness, adoption, and growth as well as implement go-to-market strategies for our innovative products alongside cross-functional teams

Please note this is a hybrid role based in San Francisco, Berlin, or Warsaw, with an expectation to be in the office 2-3 times a week.

About Cere Network

Since its launch in 2019, the Cere team has consistently anticipated the difficulties that the present systems would encounter, now highlighted by the swift advancements of AI and the accompanying surge in data. With companies using multiple vendors causing data fragmentation that complicates AI integration, Cere is presenting itself as an objective, open-source solution, with a clear vision: All data should be decentralized. Unequivocally.

Cere is backed by the world’s largest institutions and projects, including Binance Labs, Republic Labs, and Polygon. For more info, see: www.cere.network.

Our Ethos

At Cere, we're not just hiring for roles; we're seeking a specific blend of qualities. We value those who excel in our fast-paced environment, embracing methodical, simulation-driven development and a first-principle thinking approach.

Our team members uphold high standards, discipline, and a growth mindset that fuels ongoing learning and process refinement. Exceptional written communication is a must, as we rely on tools like Notion, Slack, and Wiki to ensure organized, transparent collaboration.

We prioritize autonomy and goal orientation, fostering a culture of accountability and transparency. Our ecosystem thrives on supportive, challenge-driven teamwork, a driving force behind Cere’s rapid innovation.

We're drawn to individuals with character, high standards, and the ability to build and optimize efficient habits. A growth mindset and commitment to collective success underscore our team dynamics, as we aim to nurture a larger ecosystem of collaboration and progress.

Responsibilities:

  1. Develop and execute long-term go-to-market strategies to support growth and product marketing teams in achieving targets and forecast outcomes.
  2. Provide leadership, guidance, and mentorship, while actively engaging in tactical deep dives.
  3. Oversee and evolve current growth and product marketing teams to ensure strategic execution and target achievement.
  4. Collaborate with the product marketing team to transition from single-product brand awareness to comprehensive solutions and bundles.
  5. Utilize paid ads, events, and various other channels to drive self-service revenue growth.
  6. Develop and implement a comprehensive community marketing strategy tailored to the developer community, leveraging platforms such as our blog, Discord, and other relevant channels.
  7. Craft and operationalize the vision for the future of Cere Network through thought leadership and brand marketing initiatives.
  8. Work closely with the product team to develop and execute effective product marketing strategies for Cere Network's diverse portfolio.

Requirements:

  1. 4-6 years of experience in product marketing or a related field, demonstrating a track record of success in developing and executing marketing strategies.
  2. Ideally experience working in gaming or an agency.
  3. Extensive background in technology marketing with a strong understanding of selling tech products and navigating developer ecosystems.
  4. Proven ability to collaborate effectively with diverse teams such as sales, product development, and customer success, fostering cross-functional synergy.
  5. Successful history of overseeing growth initiatives, optimizing operational efficiencies, and crafting strategic plans within the marketing domain to align with overarching company objectives.
  6. Experience in developing and executing product marketing strategies that resonate with target audiences and drive product adoption.
  7. Experience in owning pipeline generation strategies for enterprise clients, utilizing data-driven insights to enhance performance and drive revenue growth.
  8. Deep interest and understanding of web3/blockchain technology and its potential impact.

A bit more about our Multinational, High-Performance (and primarily remote) Team

Join a highly talented multicultural team that is based all over the world, including Berlin, Amsterdam, San Francisco, and Warsaw. As stated above, we make remote working possible by embracing our ethos, yet many teams also travel to meet in person every 1-2 months. We all want high degrees of autonomy and flexibility to make life and work fun, but transparency, accountability, and ownership are the requisites.

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