Marketing Lead

16 hours ago

San Francisco, United States Shepherd Full time
About Shepherd

Our mission is to create the first comprehensive platform that combines top-tier insurance offerings with world-class software so commercial businesses can manage risk and prevent losses. We're starting with the $10T commercial construction industry.

Our thesis is that technology can solve the sustainability challenges facing commercial insurance, and to accomplish this we're building a platform that incentivizes our clients to adopt the best tools when they buy our coverage. Across construction and other commercial markets, technology is available but fundamentally underutilized, despite the potential for improving loss outcomes and stopping this crisis.

To date, Shepherd has raised $20M+ from top tier VCs including Y-Combinator, Susa Ventures, Spark Capital, Costanoa Ventures, Era Ventures, Greenlight RE and Intact Ventures.

About You

We're looking for the first marketing leader at Shepherd. We believe the best marketers are polymaths with diverse work experiences. They use their expertise in multiple areas and historic perspective to draw connections across the business in order to unlock new levers of growth.

In this role you will work cross-functionally with our insurance, underwriting, product, and engineering teams to take ownership of Shepherd's brand, product marketing, digital marketing, and external content. This is a unique and exciting opportunity to join a dynamic Series A stage startup experiencing rapid growth across a diverse set of product offerings.

This is an in-person role from our San Francisco office.
You would be a dream candidate if...
  • 5+ years in a marketing leadership role at a software, insurance, or fintech (financial services) business
  • 2+ years in a product marketing (PMM) specific role
  • Direct experience with channel sales GTM motions and creating / owning seller enablement assets
  • Direct experience with life cycle / ABM / partner marketing
  • Bachelor's or master's degree (or relevant work experience)
  • Strong business acumen and willingness to operate in unstructured environments where you'll own projects independently
  • Willingness to create and own copywriting
  • Strong sense of design
  • Organized and have the ability to manage multiple tasks/projects simultaneously
Responsibilities

Shepherd is building a better and faster way to underwrite commercial insurance for high-hazard businesses, including using novel data sources. Our products are supported by a full-stack platform purpose built to launch and support everything from submission intake to policy issuance. Shepherd leverages its technology to make quick, informed, underwriting decisions. Finally, we pair our insurance products with native software (SaaS) solutions that help improve client outcomes and differentiate our offerings in the marketplace.

The successful marketing candidate will:
  • Wear many hats, acting as a marketing generalist and first dedicated marketing leader for the company
  • Develop a comprehensive marketing strategy and plan for the organization with measurable results
  • Create the necessary narratives and enablement materials to support Shepherd underwriters and distribution partners (brokers)
  • Take ownership of Shepherd's external narrative and product framing as well as direct marketing campaigns
  • Carefully apply Shepherd's brand and story to various product surface areas
  • Manage internal and external resources to develop campaigns or marketing initiatives
  • Create unique events or customer experiences that drive growth and brand awareness
  • Work closely with the Shepherd underwriting team to supplement outreach (production) efforts
  • Easily identify connections between various parts of the insurance stakeholder chain and incorporate those insights into marketing strategy
  • Be responsible for growth oriented KPIs and other measurable outputs
  • Take an active role in company leadership
  • Be adaptable and creative in a fast paced startup environment
  • Effectively communicate with underwriting, product and engineering teams


The salary range for this role is $180,000 to $220,000 for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range(s) listed is just one component of Shepherd's total compensation package for employees. Other benefits include stock options, an unlimited paid time off policy, and 100% coverage on medical, vision and dental insurance.

#LI-Onsite

Benefits
Premium Healthcare
100% contribution to top-tier health, dental, and vision

Unlimited PTO
Flexibility to take the time off, recharge, and perform

SF, NYC, or NJ Offices
Premium office spaces on both coasts with daily lunches provided

Professional Development
Access to premium coaching including leadership development

401(k) Plan
Competitive 401(k) plan offered

  • Head of Growth Marketing, Demand Generation

    4 weeks ago

    San Francisco, United States Marketing Tip Full time

    Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices....

  • Market Lead Sales Associate

    1 month ago

    San Bernardino, California, United States Divergent Marketing Solutions Full time

    Job OverviewWe are seeking a highly motivated and results-driven Market Lead Sales Associate to join our team at Divergent Marketing Solutions. As a key member of our sales team, you will be responsible for generating leads and introducing potential customers to our Sales Management team.Key ResponsibilitiesGenerate high-quality leads by meeting with local...

  • Marketing Campaign Manager

    2 weeks ago

    San Francisco, California, United States Allied Global Marketing Full time

    Marketing Campaign ManagerWe are seeking a highly skilled Marketing Campaign Manager to join our team at Allied Global Marketing. As a key member of our San Francisco office, you will be responsible for leading marketing and promotional campaigns for our entertainment industry clients.Your primary focus will be on conceptualizing and executing 360 marketing...

  • Marketing Campaign Manager

    2 weeks ago

    San Francisco, California, United States Allied Global Marketing Full time

    Account Executive Job DescriptionAllied Global Marketing is a leading full-service entertainment, culture, and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love.Our team of experts captures the unique energy of each project with customized strategies that deliver...

  • Marketing Campaign Manager

    3 weeks ago

    San Francisco, California, United States Allied Global Marketing Full time

    Account Executive Job DescriptionAllied Global Marketing is a leading full-service entertainment, culture, and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love.Our team of experts captures the unique energy of each project with customized strategies that deliver...

  • Junior Marketing Account Manager

    1 day ago

    San Francisco, United States California Marketing Solutions Full time

    You have been an elite athlete your entire life. From rec sports to collegiate athletics, you have lived a life built around hard work and competition. A determination to succeed has lived in you and you know you are destined for greatness. Life after a collegiate sports career can seem daunting. If you find yourself in the middle of the transition...

  • Marketing Lead

    2 months ago

    San Francisco, United States Storyly Full time

    Direct applicants only. Please note that we are not seeking assistance from recruiters, headhunters, or agencies for this position.If you've ever envisioned yourself at the forefront of AI and Web3 innovation, then Cere offers the perfect opportunity to transform that vision into reality.Cere is a cutting-edge Web3 data infrastructure scale-up seeking...

  • Marketing Lead

    2 weeks ago

    San Francisco, United States daydream Full time

    About daydream daydream is a platform that automates programmatic SEO, end-to-end. The platform helps businesses identify search patterns, creates content at scale, and automatically improves that content. We've raised $2.5M from leading investors like Basis Set Ventures, WndrCo, SOMA Capital and current and former Heads of Growth/Product Growth at...

  • Field Marketing Lead

    1 month ago

    San Francisco, United States Sentry Full time

    Bad software is everywhere, and we’re tired of it. Sentry is on a mission to help developers write better software faster, so we can get back to enjoying technology.With more than $217 million in funding and 100,000+ organizations that believe we’re on to something, we're building performance and error monitoring tools that help companies like Disney,...

  • Marketing Operations Lead

    1 week ago

    San Francisco, California, United States Dropbox Full time

    Role SummaryThe Campaign Operations Lead will oversee the execution of marketing campaigns, with a focus on email programs in Iterable and Marketo. This role requires strong project management skills, email marketing expertise, and business acumen.Key ResponsibilitiesLead the Campaign Operations team in executing marketing campaigns, particularly email...

  • Experienced Marketing Lead

    24 hours ago

    San Francisco, United States Nisum Full time

    Nisum is a leading global digital commerce firm headquartered in California, with services spanning digital strategy and transformation, insights and analytics, blockchain, business agility, and custom software development. Founded in 2000 with the customer-centric motto "Building Success Together®," Nisum has grown to over 1,800 professionals across the...

  • Field Marketing Lead

    1 month ago

    San Francisco, United States Sentry.io Full time

    About SentryBad software is everywhere, and we’re tired of it. Sentry is on a mission to help developers write better software faster, so we can get back to enjoying technology.With more than $217 million in funding and 100,000+ organizations that believe we’re on to something, we're building performance and error monitoring tools that help companies...

  • Performance Marketing Lead

    2 weeks ago

    San Francisco, California, United States Tbwa ChiatDay Inc Full time

    About the RoleWe're seeking a highly skilled Performance Marketing Lead to join our team at Notion. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive performance marketing strategy across various channels, including Paid Marketing, Affiliate Marketing, and Attribution/Measurement.Key...

  • Growth Marketing Lead

    2 months ago

    San Francisco, California, United States Hireio, Inc. Full time

    Job OverviewPosition: Growth Marketing ManagerCompany: Hireio, Inc.Location: Santa Clara County, California, United States (On-site)About Us: We are an innovative AI/LLM startup that has successfully secured $25 million in funding from leading investors. Our founding team comprises seasoned entrepreneurs from the SaaS sector, AI technology specialists, and...

  • Product Marketing Lead

    2 weeks ago

    San Francisco, California, United States Descript Full time

    About the RoleWe are seeking a highly skilled Product Marketing Lead to join our team at Descript. As a Product Marketing Lead, you will play a pivotal role in bringing our video content suite to new customers and helping existing customers get the most out of their subscription.You will collaborate closely with cross-functional teams to define distinctive...

  • Senior Lead, Partner Marketing

    2 weeks ago

    San Francisco, California, United States Klaviyo Full time

    Job DescriptionWe are seeking a highly experienced Senior Lead, Partner Marketing to join our team at Klaviyo. As a key member of our global marketing team, you will be responsible for leading and managing a global team to drive partner acquisition and ecosystem activation.Key Responsibilities:Develop and execute scalable communication strategies to drive...

  • Marketing and Business Development Lead

    1 week ago

    San Francisco, California, United States Dialog LLC Full time

    Job SummaryWe are seeking a highly motivated and experienced Marketing and Business Development Lead to join our team at Dialog LLC. As a key member of our San Francisco office, you will be responsible for developing and executing a comprehensive marketing and business development strategy to drive growth and revenue for our firm.Key Responsibilities Develop...

  • Marketing Lead

    4 weeks ago

    San Francisco, United States 11x Limited Full time

    About 11xAt 11x, we build fully autonomous digital workers that automate specific jobs end-to-end. We sell work, not software.Alice, our AI Sales Development Rep, pioneered the digital worker category. In less than a year since launch, she has generated millions in revenue and earned the trust of hundreds of companies, including Brex, Otter.ai, and Hasura....

  • Strategic Partnership Marketing Lead

    2 weeks ago

    San Francisco, California, United States Unlimit Full time

    About the RoleAs the Partnership Marketing Lead at Unlimit Crypto, you will play a pivotal role in driving strategic alliances that amplify the reach and adoption of our on/off-ramp cryptocurrency solutions.This role is central to enhancing our market presence through robust partnerships with key players across the cryptocurrency and fintech...

  • VP Product Marketing Lead

    2 weeks ago

    San Francisco, California, United States clevelcrossing - Jobboard Full time

    About the RoleWe are seeking a highly experienced and skilled VP of Product Marketing to lead our product marketing efforts and drive business growth. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive product marketing strategy that aligns with our company's overall vision and goals.Key...