Field Marketing Lead

3 months ago

San Francisco, United States Sentry Full time

Bad software is everywhere, and we’re tired of it. Sentry is on a mission to help developers write better software faster, so we can get back to enjoying technology.

With more than $217 million in funding and 100,000+ organizations that believe we’re on to something, we're building performance and error monitoring tools that help companies like Disney, Microsoft, and Atlassian spend less time fixing bugs and more time building products. If you like to selfishly build things that make your digital life better, come help us build the next generation of software monitoring tools.

About the role

As the Field Marketing Lead, you’ll take full ownership of our global and regional event strategy. You will lead the planning, organization, and execution of impactful in-person and virtual events, ranging from sponsoring major industry trade shows to curating custom local experiences that drive engagement, build awareness, and generate leads. Your primary focus will be on creating memorable, high-impact developer events that align with our brand and marketing objectives.

At the core of Sentry’s marketing efforts, you'll collaborate closely with sales, product marketing, product management, and external partners. You will manage all aspects of events from start to finish, including logistics, budgeting, and on-the-ground execution, ensuring smooth operations and measurable results.

In this role you will
  • Thoughtfully build and execute integrated field campaigns that involve developer events both virtual and live, email marketing, direct mail marketing, and other channels as you see fit
  • Creatively concept developer-focused gatherings that drive “wow” factor in collaboration with the Developer Marketing team and our own EngineersDefine a repeatable menu of owned & operated events such as CTO/Engineering Executive and buyer-specific dinners, practitioner workshops and brand-building activities that engage prospects, influencers, and partners
  • Manage Sentry’s presence at third-party industry events (virtual and in-person) to generate new sales opportunities, accelerate deals, and strengthen customer relationships
  • Own and manage field marketing program goals for both owned and third-party events, ensuring alignment with pipeline targets. Support sales by increasing brand awareness regionally and driving leads and MQLs
  • Build landing pages (for events, webinars, eBooks, etc.), and send automated and personalized emails
  • Create and manage an annual and quarterly budget management based on evaluating the ROI of all field programs
  • A strong intuition for formulating outbound-focused content arc for campaigns, and an appetite for owning content related to events
  • Work in tandem with Product Marketing, Content Marketing, Creative Studio and other Partner with Product Marketing, Content Marketing, and Creative Studio to deliver cohesive campaigns
You’ll love this job if you
  • Are a creative person who wants to craft unique developer experiences that will be remembered across the industry
  • Enjoy thinking about the big picture and then diving into the details to execute, while adapting plans as needed in a fast-paced environment
  • Are excited about the opportunity to make a significant impact on our growth by leading and expanding the event marketing business unit
  • Have a down-to-earth attitude and sense of humor
  • Demonstrated ability to manage multiple programs and priorities while remaining positive, flexible, and open to continuous growth and improvement
Qualifications
  • 10+ years B2B marketing experience, with at least 5 years of that specifically in demand generation and a proven track record of success with technical content strategy. Developer relations or community experience is a plus
  • 5+ years’ experience managing events, including at least 3 years running field marketing events
  • Experience running other field programs beyond physical events (webinars, email campaigns, direct mail, etc.)
  • Experience working closely with a direct sales team and regional channel partners
  • Experience holding event budget authority and managing budgets across an event series
  • Experience having pipeline building responsibility and accountability for sales
  • Hands-on experience with Salesforce.com and Marketo (building emails, lists and landing pages)
  • Must be metrics-driven and be a very strong analytical thinker
  • Proven capacity for exceptional customer service to internal and external stakeholders
  • Outstanding communication and collaboration skills are critical
  • Experience working in an enterprise software company and/or a company with a self-service business model is a plus
  • Experience managing a small team and holding a cross functional team accountable for project deadline is a plus

The base salary range (or hourly wage range, if applicable) that Sentry reasonably expects to pay for this position is $150,000 to $185,000. A successful candidate’s actual base salary (or hourly wage) amount will be determined by a variety of relevant factors including, without limitation, the candidate’s work location, education, work and other relevant experience, skills, and job-related knowledge. A successful candidate will be eligible to participate in Sentry’s employee benefit plans/programs applicable to the candidate’s position (including incentive compensation, equity grants, paid time off, and group health insurance coverage). See Sentry Benefits for more details about the Company’s benefit plans/programs.

Equal Opportunity at Sentry

Sentry is committed to providing equal employment opportunities to its employees and candidates for employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other legally-protected characteristic. This commitment includes the provision of reasonable accommodations to employees and candidates for employment with physical or mental disabilities who require such accommodations in order to (a) perform the essential functions of their jobs, or (b) seek employment with Sentry. We strive to build a diverse team, with an inclusive culture where every teammate can thrive. Sentry is an open-source company because we believe that everyone, everywhere, should have the ability and tools to make great software. Software should be accessible. That starts with making our industry accessible.

#J-18808-Ljbffr

  • Events and Field Marketing Lead

    7 days ago

    San Francisco, United States Sentry Full time

    About the roleAs the Field Marketing Lead, you’ll take full ownership of our global and regional event strategy. You will lead the planning, organization, and execution of impactful in-person and virtual events, ranging from sponsoring major industry trade shows to curating custom local experiences that drive engagement, build awareness, and generate...

  • North America Field Marketing and Customer Engagement Lead

    4 weeks ago

    San Francisco, California, United States Mixpanel Full time

    Unlock Your Potential in Field MarketingMixpanel is a pioneering event-based data analytics platform that empowers companies to understand user behaviors and track overarching company success metrics. We're seeking an experienced Field Marketing and Customer Engagement Lead to join our team.About the RoleThis critical position involves driving early- to...

  • Events and Field Marketing Lead

    4 weeks ago

    San Francisco, CA, United States Sentry Full time

    Bad software is everywhere, and we’re tired of it. Sentry is on a mission to help developers write better software faster, so we can get back to enjoying technology. With more than $217 million in funding and 100,000+ organizations that believe we’re on to something, we're building performance and error monitoring tools that help companies like Disney,...

  • Field Marketing Manager

    3 days ago

    San Francisco, United States Rungalileo Full time

    Interested in shaping the future of Generative AI? At Galileo, our mission is to make AI safe and available to all. Our roots lie in leading the creation of some of the world‘s most widespread AI applications from Apple‘s Siri to Google Speech. We believe AI builders need well-crafted research-powered tools to create trustworthy and high-quality...

  • Senior director, field marketing

    4 weeks ago

    San Francisco, United States Writer.com Full time

    About Writer Writer is the full-stack generative AI platform delivering transformative ROI for the worlds leading enterprises. Named one of the top 50 companies in AI by Forbes, Writer empowers hundreds of customers like Accenture, Intuit, LOreal, and Vanguard to transform the way they work. Our all-in-one solution makes it easy to deploy customized AI apps...

  • Senior director, field marketing

    1 month ago

    San Francisco, United States Writer Corporation Full time

    About Writer Writer is the full-stack generative AI platform delivering transformative ROI for the world’s leading enterprises. Named one of the top 50 companies in AI by Forbes, Writer empowers hundreds of customers like Accenture, Intuit, L’Oreal, and Vanguard to transform the way they work. Our all-in-one solution makes it easy to deploy customized AI...

  • Global Field Marketing Strategist

    3 weeks ago

    San Francisco, California, United States writer Full time

    Drive Business Growth with Innovative Field Marketing StrategiesAs a Senior Director of Field Marketing at Writer, you will be responsible for developing and executing cutting-edge field marketing strategies that drive brand engagement, pipeline generation, and revenue growth.The ideal candidate will have extensive experience in executing regional field...

  • Field Force Team Lead

    7 days ago

    San Antonio, Texas, United States Field Force Merchandising Full time

    Are you a motivated and detail-oriented professional looking for a challenging role in retail merchandising?About the OpportunityField Force Merchandising is seeking a talented Retail Merchandising Team Lead to join our team in the Eastern US. As a key member of our team, you will be responsible for leading and managing our Field Force Merchandising teams in...

  • Senior director, field marketing

    2 months ago

    San Francisco, United States writer.com Full time

    About WriterWriter is the full-stack generative AI platform delivering transformative ROI for the world’s leading enterprises. Named one of the top 50 companies in AI by Forbes, Writer empowers hundreds of customers like Accenture, Intuit, L’Oreal, and Vanguard to transform the way they work.Our all-in-one solution makes it easy to deploy customized AI...

  • Senior Field Marketer Role

    7 days ago

    San Francisco, California, United States AccrueTalent Full time

    About the PositionAccrueTalent is looking for a seasoned Senior Field Marketer to lead our field marketing efforts. If you have a passion for creating memorable experiences and driving business growth, we encourage you to apply.

  • Marketing Leadership Trainee

    6 days ago

    San Bernardino, California, United States FM Marketing Full time

    Job OverviewWe are a leading marketing and sales firm in the Riverside area, committed to delivering exceptional results and driving business growth. Our company culture is built on excellence, innovation, and teamwork, making us an ideal place for ambitious individuals to launch their careers.The role of Assistant Management Trainee is crucial in helping us...

  • Senior Field Marketing Manager

    4 weeks ago

    San Francisco, United States Motive Full time

    About the Role:We’re looking for a results-oriented and strategic Senior Field Marketing Manager to develop and execute high-impact marketing programs and events for our Enterprise Sales teams. You’ll align closely with sales leadership and collaborate with cross-functional marketing teams to design campaigns that drive pipeline growth, revenue, and...

  • Strategic Marketing Lead

    1 month ago

    San Francisco, California, United States inPowered Full time

    Job SummaryWe are seeking an experienced Strategic Marketing Lead to execute marketing strategies and drive growth objectives for inPowered. As a key member of our team, you will develop and implement comprehensive demand generation plans that align with business goals.About the RoleDevelop and execute strategic marketing plans to create awareness, generate...

  • Marketing and Communications Lead

    1 week ago

    San Francisco, California, United States Habitat Health Full time

    About Habitat HealthHabitat Health is a forward-thinking healthcare organization that is revolutionizing the way we age. Our goal is to provide personalized, coordinated care that enables older adults to thrive in their communities. We collaborate with top healthcare providers to deliver high-quality care through our Program of All-Inclusive Care for the...

  • Field Marketing Manager

    4 weeks ago

    San Francisco, California, United States AccrueTalent Full time

    Job OverviewWe are seeking an experienced Field Marketing Manager to join our team at AccrueTalent. Estimated Salary Range:$120,000 - $160,000 per year Key ResponsibilitiesPromote the company's B2B SaaS solutions through in-person events and marketing initiatives.Collaborate with cross-functional teams to develop and execute event strategies.BUILD STRONG...

  • Marketing Operations Specialist

    1 week ago

    San Francisco, California, United States Activate Marketing Services, LLC. Full time

    Marketing Operations SpecialistWe are seeking a highly skilled Marketing Operations Specialist to join our team at Activate Marketing Services, LLC.The ideal candidate will have a strong understanding of marketing operations and a proven track record of successfully executing marketing campaigns.Salary: $70,000 - $90,000 per year.About the RoleAs a Marketing...

  • Marketing Campaign Manager

    1 week ago

    San Francisco, California, United States Activate Marketing Services, LLC. Full time

    Job DescriptionWe are seeking a highly skilled Marketing Campaign Manager to join our team at Activate Marketing Services, LLC.The ideal candidate will have a strong understanding of traditional and digital marketing techniques, as well as excellent communication and project management skills.This is a fantastic opportunity for a motivated individual to...

  • Digital Marketing Strategist

    1 week ago

    San Francisco, California, United States Activate Marketing Services, LLC. Full time

    Job OverviewWe are seeking a highly skilled Digital Marketing Strategist to join our team at Activate Marketing Services, LLC.The ideal candidate will have a strong understanding of traditional and digital marketing techniques, as well as excellent communication and project management skills.This is a fantastic opportunity for a motivated individual to...

  • Field Marketer

    1 month ago

    San Antonio, United States zTrip STX Full time

    zTrip is a leading taxi service provider, known for our commitment to delivering safe, reliable, and efficient transportation to our customers. As we continue to grow, we're looking for a dynamic and results-driven Field Marketer to help expand our presence, build strong relationships, and drive new business opportunities. Job Overview: The Field...

  • Field Marketing Manager

    4 weeks ago

    San Francisco, CA, United States Wayfinder Full time

    About Decagon: Decagon is building the most advanced conversational AI agents for the enterprise. Since starting the company, we've been on a tear, winning over customers like Duolingo, Notion, Rippling, Eventbrite, Webflow, BILT and many more. Our AI agents provide a human-like customer support experience that enables enterprises to better serve their...